Weekly App Store policy and fee notes for indie iOS teams shipping internationally — EU, US, and Asia. Operator intel, not trading signals. Seller: Fortune Insight, LLC. About Storefront Brief ($12/mo)
Apple Search Ads ad variations route paid taps to approved Custom Product Pages — campaign and ad-group product-page choice, ad→landing creative congruence, geo and language constraints. Paid routing layer after Issue 5 CPP, Issue 6 In-App Events, and Issue 7 PPO. Leave Search Match on default until CPP data exists. Not a fee change.
Product Page Optimization (PPO) is Connect's organic experiment layer: treatment vs control on app icons, screenshots, or app preview videos against the default product page only — traffic split, conversion metric, 90-day cap, per-locale treatments. Separate from Issue 5 CPP (paid landing) and Issue 6 In-App Events (time-boxed campaign). Wait for any live event to end before starting PPO. Not a fee change.
In-App Events (live in Connect since 2022) add a time-boxed event card and event details page on your product page, in search, and on Today/Games/Apps — the campaign layer after Issue 5 CPP. Per-locale name, short description, long description, and event image; App Review reviews each event. If you shipped one CPP, ship one event whose card copy matches that keyword intent — not a second CPP yet. Creative Assets 4+ ceiling applies to event media. Not a fee change.
Custom Product Pages (up to 35 per app) let indie teams ship keyword-specific screenshot sets and unique URLs for Apple Search Ads — separate from Product Page Optimization. Use Connect keyword analytics from Issue 4 to pick which CPP to build first. Screenshot localization requires per-device, per-locale re-export — overlays baked into PNGs do not auto-translate. Creative Assets 4+ ceiling applies. Not a fee change.
Apple published Creative Assets best practices on 2026-08-05 ahead of a fall launch with iOS 27 — product page headers, search results slots, and Asset Library submission. Storefront assets must meet a 4+ rating even when the app is higher. Connect keyword analytics (impressions, conversion, retention) live since 2026-07-01. Not a fee change.
Brazil CADE required Apple to respond by Monday to Epic's complaint; Epic claims alternative distribution in Brazil takes 9 steps (EU ~6 steps); Apple Brazil pages still list 5% CTC on off-store digital goods. Not a new US rate.
Apple filed a court-ordered proposal in Epic v. Apple for US link-out commissions — 15% standard, 10% for Video/News/Mini Apps and renewals, 5% Small Business Program. That is Apple's ask, not a published US rate.
Sonar ASO launch offer ends 31 Aug — Indie annual at $189/yr vs $19/month on the monthly plan.
Apple changes EU App Store fees on 1 Oct — standard commission on Apple IAP in the EU moves to 26%; Small Business Program stays at 15%.
$12/month. One English note a week on App Store and indie storefront changes. Samples above are free. Not trading signals. Not legal advice.
$12 / mo
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