Shop Storefront Brief · Issue 1

Sonar ASO launch offer: the clock runs to 31 August.

2026-08-23 · Fortune Insight, LLC · Operator intel for indie iOS teams. This page is not an ASO tool review, not a ranking guarantee, and not investment advice. Prices verified from Sonar's public site on this date.

What the site says today

On 2026-08-23, trysonar.app runs a launch-offer banner: FROM $15.75/MO (struck $23.25) · 32% OFF · ENDS AUG 31. The pricing blurb reads: launch offer live — save up to 34% · ends August 31.

That is a deadline-driven discount clock, not a permanent price. If you are evaluating Sonar, the useful question before 31 Aug 2026 is whether annual at $189/yr (displayed as $15.75/mo) is worth locking vs paying $19/month on the Indie monthly plan.

Indie tier (public pricing)

Plan	Price on site
Indie monthly (FAQ)	$19/month
Indie annual (displayed)	$15.75/mo · $189/yr billed annually
Agency monthly	$99/month
Agency annual	$990/year · displayed $82.50/mo

Do not treat the struck $23.25 or the 32%/34% figures as your long-run budget. They are marketing anchors for the launch window. After 31 Aug, confirm whatever Sonar shows at checkout.

Trial and the old deal

Sonar offers a 7-day free trial: cancel anytime, no charge until the trial ends; after the trial the subscription starts automatically. Read that before you click subscribe on a busy Friday.

The FAQ also states the old launch deal — 50% off for life — is sold out. New buyers are on the current launch offer, not the lifetime discount cohort.

What Indie includes (as listed)

• 10 apps, 2,500 keywords, unlimited competitors, all countries
• Daily rank tracking
• API 1,000 req/day, CLI + MCP

No free plan. Three no-signup free tools exist on the site: ASO Score Checker, Keyword Generator, Keyword Difficulty. Use those to sanity-check the product before you commit to paid.

Data model notes (read before you compare tools)

Keyword popularity is synthesized from public store autocomplete and ranking signals — not a licensed third-party panel. Difficulty is a proprietary 0–100 score. It is not comparable 1:1 with other ASO tools. If you are shopping across vendors, do not paste Sonar difficulty next to a competitor's number and call it apples-to-apples.

What an indie can do this week

• If you do not need ASO software right now: ignore the banner. A launch clock is not an emergency.
• If you are trialing Sonar: run the 7-day trial against your real apps before 31 Aug, then decide annual vs monthly with your own math — not the struck-through headline rate.
• If annual saves you money at your expected tenure, the decision window closes 31 Aug 2026. After that, re-read the public pricing page; we do not predict post-deadline rates here.
• This $12 brief is not a substitute for an ASO tool. It tracks storefront and operator context — fees, policy, pricing clocks — for teams shipping internationally.

Source (verified 2026-08-23): trysonar.app