← ShopAppLocale by Fortune Insight, LLC · 2026-08-25
Refresh an Outdated Simplified Chinese App Store Listing — Stale zh-Hans Row
You added Chinese (Simplified, zh-Hans) in App Store Connect back when China felt worth a weekend — maybe 2018, 2019, or a 2022 pivot.
You filled name, subtitle, and description once, uploaded Chinese screenshots, and moved on.
Since then your en-US listing got a rebrand, your core feature set changed, and every What's New shipped in English only.
The China storefront still shows the old Chinese title, outdated gallery art, and copy that describes a product you no longer ship.
This page is for that refresh job — rewriting a stale existing zh-Hans row so it matches today's app, not adding China for the first time and not updating release notes alone.
AppLocale delivers paste-ready CN+EN listing copy. Seller: Fortune Insight, LLC. Not QuantRadar. Not investment advice. No ranking guarantees.
Who this is for
Western indie iOS developers and small teams who:
Added a zh-Hans localization row years ago (often 2018–2023) and have not touched it since
Shipped multiple en-US listing updates, rebrands, or feature pivots while Chinese metadata stayed frozen
See a mismatch when they open the China App Store — old Chinese name vs current English brand, screenshots showing retired UI
Have shipped English-only What's New for many consecutive versions on a storefront that otherwise shows Simplified Chinese
Do not need a tutorial on enabling China — they need the existing row rewritten to match 2026 reality
How a stale zh-Hans row drifts from your current listing
App Store Connect does not auto-sync zh-Hans when you edit en-US. Each localization row is independent. Over years of US-first shipping, these gaps accumulate:
Title and subtitle drift — en-US got a shorter brand name or new subtitle hook; zh-Hans still uses the old translation of a retired tagline
Description describes v1 — long Chinese body copy still lists workflows, integrations, or pricing models you removed
Keywords frozen — the 100-character zh-Hans keyword block still targets search terms from an old category positioning
Promotional text empty or ancient — the 170-character slot still mentions a 2021 launch or sits blank while competitors update seasonally
Screenshot gallery lag — en-US screenshots were refreshed for a dark-mode redesign; zh-Hans gallery still shows light-mode UI from three years ago
What's New neglect — every build submission copies English release notes; returning Chinese users see a bilingual-trust break on every update
Buyers on the China storefront may still find your app — but the product page reads abandoned. That is different from an empty row (English fallback) and different from a single-field What's New gap. It is a full-row refresh problem.
Audit checklist before you rewrite
Compare side by side: your live en-US App Store page, your live China storefront page, and the app build currently in production. Note every mismatch:
Name (~30 characters) — Does the Chinese title still match how users know the app after your last rebrand?
Subtitle (~30 characters) — Does it state the current primary outcome, not a feature you deprecated?
Keywords (~100 characters) — Do terms still reflect how China Search users look for this category today?
Description — Does the long body mention only features that exist in the current binary?
Promotional text (170 characters) — Is there timely news, or a line from an old campaign?
Screenshots and caption lines — Does gallery art match current UI? Do overlay lines describe on-screen elements accurately?
What's New — Scroll your last five versions in Connect; if every zh-Hans note is English or copy-pasted from 2022, flag it for rewrite
AppLocale $79 covers a full listing rewrite — appropriate when multiple fields drifted together, which is the usual pattern after years of US-first updates.
What AppLocale delivers for a stale-row refresh
One delivery replaces the outdated zh-Hans copy with paste-ready fields aligned to your current en-US listing and shipped product:
App name (title) — zh-Hans, ~30 characters; reflects current brand, not the 2019 translation
Subtitle — zh-Hans, ~30 characters; one current outcome the title does not repeat
Keywords — comma-separated zh-Hans block with rationale; no duplicate visible copy
Description — long body rewritten for today's feature set and Chinese skim habits
Promotional text — 170-character zh-Hans field you can update without a binary
Screenshot overlay / caption lines — text for galleries you or your designer upload; we do not produce the image files
What's New — current-version release notes in native phrasing, not English paste
English (en-US) alignment — matching fields when both storefronts need the same product promise
Character counts and cut list — limits verified, trademark risks flagged
24-hour turnaround — delivered to the email on your Stripe receipt
What you do not get
No screenshot design, App Preview video editing, or icon redesign
No in-app UI string translation, StoreKit changes, or Xcode localization project work
No App Review appeals, Resolution Center responses, or binary resubmission on your behalf
No Apple Search Ads campaign setup, paid user acquisition, or Custom Product Page art direction
No guaranteed App Store ranking, keyword position, or download growth
Not QuantRadar · not investment advice · not legal trademark clearance
How it works
Checkout on Stripe — $79 one-time for one live listing refresh. Seller: Fortune Insight, LLC.
Send your listing — reply from the email on your Stripe receipt with your live App Store URL (en-US and China storefront links if different), current English copy, your existing zh-Hans copy if any, and note that this is a stale-row refresh.
We rewrite by hand — not a machine dump. Current product promise in idiomatic Simplified Chinese, limits enforced.
Receive paste-ready files — within 24 hours. Copy into your existing zh-Hans row in App Store Connect, update screenshot caption lines on galleries you upload, save, and submit with your next version if metadata changed.
You submit — Apple review and storefront availability remain your responsibility. We improve listing alignment; we do not promise approval or rankings.
How do I know my zh-Hans App Store listing is outdated?
Open your app on the China App Store and compare zh-Hans title, subtitle, description, and screenshots to your current en-US listing and the app as shipped today. If the Chinese name references retired features, screenshots show UI you removed two years ago, or What's New has been English-only since your last major release, the row is stale — not empty, but wrong.
Is refreshing a stale zh-Hans row different from first-time China localization?
Yes. First-time localization fills an empty row. A refresh rewrites an existing Simplified Chinese row so name, subtitle, keywords, description, promotional text, screenshot caption lines, and What's New match your current product promise and en-US listing. You already enabled China and saved zh-Hans once — this is maintenance, not onboarding.
What does AppLocale deliver for a stale zh-Hans listing refresh?
Paste-ready Simplified Chinese and aligned English for App Store Connect: app name, subtitle, keywords with rationale, description, promotional text, screenshot overlay/caption lines, and What's New — each field counted against Connect limits. Delivered within 24 hours to the email on your Stripe receipt.
Does AppLocale redesign screenshots or localize the app binary?
No. We deliver copy you paste into Connect — overlay/caption lines for screenshots you or your designer update separately. We do not produce screenshot art, edit App Preview videos, translate in-app UI strings, or change Xcode localization projects.
How much does AppLocale cost?
$79 one-time via Stripe checkout. No subscription. Seller is Fortune Insight, LLC.
Do you guarantee App Store rankings after a zh-Hans refresh?
No. We improve clarity and alignment between your current product and the Simplified Chinese storefront copy. We do not promise keyword position, search rank, download growth, or App Review approval timelines.
What is AppLocale not?
Not screenshot design, not in-app or binary localization, not App Review appeals, not Apple Search Ads management, not ranking guarantees, not QuantRadar, and not investment advice. We do not invent reviews, ratings, or traffic numbers.
AppLocale — refresh your stale Simplified Chinese listing
After you pay — send from your Stripe receipt email
App Store URL — live en-US listing and China storefront link if you have both
Current English listing text — title, subtitle, description, keywords as they stand today
Existing zh-Hans copy — whatever is still saved in Connect, even if outdated
Note: stale-row refresh — so we align to your current product, not the 2019 snapshot
Any deadline — upcoming version submission or review window (optional)
Delivered within 24 hours after we receive the items above. We fulfill to the email on your Stripe receipt. No ranking guarantees. Sold by Fortune Insight, LLC.