App Store What's New in Simplified Chinese — Update Notes & Promotional Text

What's New vs promotional text vs description

App Store Connect treats three copy slots differently on the zh-Hans localization row:

• What's New — version-specific release notes submitted with each build. Returning users read this first after an update. Empty or English-only notes on a zh-Hans page signal neglect.
• Promotional text — up to 170 characters above the description; can often be updated without a new binary (verify in Connect). Use for timely news: a feature launch, a holiday theme, a bug fix users asked for.
• Description — evergreen product copy. What's New and promotional text are not places to repeat your full feature list or stuff search keywords.

This page covers update notes and promotional text only — not title, subtitle, or keyword field work. For those fields, see our Simplified Chinese keywords guide or China storefront listing guide.

Common mistakes on zh-Hans update notes

• Shipping English release notes while the rest of the listing is Simplified Chinese
• Pasting Google Translate output with formal false cognates (“专业级”, “强大”) that read as template copy
• Repeating the subtitle or first paragraph of the description in What's New every version
• Stuffing search keywords into release notes — Apple indexes description and keywords, not What's New for Search
• Listing internal bug-fix ticket numbers or developer jargon Chinese users do not recognize
• Leaving promotional text empty while competitors use the slot for seasonal offers

Better zh-Hans update notes reduce confusion after an update — they do not replace in-app UI localization or Apple review decisions.

What good zh-Hans What's New looks like

Lead with what changed for the user, not how you built it. One or two short paragraphs — bullet lists are fine when each item names a visible outcome:

• Name the feature in plain Chinese: “新增桌面小组件” not “优化用户体验”
• Call out breaking changes or migration steps if existing users need to act
• Match tone to your description — casual productivity app vs professional tool
• Keep promotional text to one or two crisp clauses: what launched, who benefits, any time limit

zh-Hans and en-US update notes can differ idiomatically when the news is the same — avoid mirroring comma-heavy brochure lines from your English page.

What you send

• Your live App Store listing URL (zh-Hans storefront)
• Current What's New / release notes and promotional text (English and/or Simplified Chinese)
• Reply from the email address on your Stripe receipt after checkout

What you get

• Simplified Chinese (zh-Hans) — What's New release notes and promotional text (170 characters)
• English (en-US) — aligned update notes when both storefronts need the same news in native phrasing
• Paste-ready delivery — formatted files you copy directly into App Store Connect localization rows
• 24-hour turnaround — delivered to the email on your Stripe receipt

Who this is for

Indie iOS developers and small teams with a live Simplified Chinese App Store listing who ship frequent updates but lack time to rewrite release notes for each version — without hiring a full-time localization contractor. If you searched for App Store What's New Chinese, zh-Hans release notes, or China promotional text localization, this is the deliverable.

What we do not promise

• No guaranteed App Store ranking, keyword position, or download growth
• No fabricated social proof, review quotes, ratings, or traffic numbers
• No in-app UI translation, icon design, or paid user acquisition
• Not QuantRadar · not investment advice · not legal review

AppLocale FAQ

What does Simplified Chinese What's New localization include?

Paste-ready zh-Hans What's New release notes and promotional text (170 characters) for App Store Connect, plus English alignment when your en-US update notes need to match. Delivered within 24 hours to the email on your Stripe receipt.

What do I send after payment?

Your live App Store listing URL and your current What's New / promotional text (English and/or Simplified Chinese). Reply from the email address on your Stripe receipt — we deliver to that Stripe email.

What's the difference between What's New and promotional text?

What's New is version-specific release notes tied to each build submission. Promotional text (up to 170 characters) sits above the description and can often be updated without a new binary — use it for timely news like a feature launch or seasonal offer.

Is this machine translation?

No. We rewrite update notes and promotional text by hand. We do not paste Google Translate or ChatGPT output into deliverables. Machine drafts are fine for internal notes — finished store copy is edited for zh-Hans clarity.

How fast is delivery?

Within 24 hours after your Stripe receipt. Send your App Store URL and current What's New / promotional text from the email on your receipt.

Do you guarantee App Store rankings?

No. We improve clarity from your existing copy. We do not promise keyword position, search rank, or download growth.

How much does AppLocale cost?

$79 one-time via Stripe checkout. No subscription. Seller is Fortune Insight, LLC.

What is AppLocale not?

Not a full title/subtitle/keyword rewrite (see our other guides), not an icon redesign, not paid ads, not ranking guarantees, not QuantRadar, and not investment advice. We do not invent reviews, ratings, or traffic numbers.

AppLocale — What's New & promotional text in Simplified Chinese

$79 one-time

Buy on Stripe

After checkout, reply from your Stripe receipt email with your App Store URL and current What's New / promotional text. Delivery within 24 hours.
No ranking guarantees. Sold by Fortune Insight, LLC.