Apple TV App App Store Listing in Simplified Chinese — 电视, Apple TV+, 待播清单, 体育 & 媒体资料库 zh-Hans Copy

Who this is for

Western indie iOS, iPadOS, macOS, watchOS, and tvOS developers — US, UK, EU, Canada, Australia — who:

• Ship a TV streaming companion, watchlist manager, Sports tracker, or living-room playback tool whose en-US listing leads with Apple TV app / TV app vocabulary — not a generic AVKit engineering page
• Market Apple TV+ catalogs, Up Next queues, Sports tabs, Library shelves, Continue Watching rows, Live Sports badges, watchlist cards, season/episode detail pages, or multi-user TV profiles on gallery frames
• Finished TV playback UX in the binary — not looking for tvOS target setup, AVKit pipeline, or VideoPlayer engineering help here
• Enabled the China App Store but the zh-Hans row is empty, machine-translated, or still English on TV-themed screenshot captions
• Need paste-ready Connect text — not an engineer for video pipelines, not a designer to re-export every screenshot from scratch

If your lead feature is wireless casting to Apple TV hardware, see AirPlay listing (zh-Hans) — not TV app catalog UX. If you market distributing a tvOS app on the tvOS App Store, see tvOS App Store listing (zh-Hans) — platform distribution metadata, not Apple TV app streaming marketing. If the entire China page is still English on every field, start with China App Store still shows English or the AppLocale product page.

TV app engineering vs zh-Hans listing copy — two different jobs

Teams assume a polished Up Next queue or Sports module covers storefront language. Xcode, entitlements, and Connect actually separate in-app TV playback from product-page copy:

• AVKit, VideoPlayer & tvOS playback targets — in-app code for streams, transport controls, and lean-back UI. Controls what buyers experience after install. Does not generate Chinese listing text.
• Up Next, Library & Continue Watching persistence — queue and watch-history features in your binary. Listing copy should match what screenshots actually show — not promise Apple TV+ catalog depth your backend does not license unless your English listing already states that accurately.
• Sports score modules & Live Sports badges — SportsKit or custom Sports UI your app may expose. Product-page paragraphs describe those TV-app marketing frames; SportsKit engineering is separate work AppLocale does not perform.
• Pricing and Availability → China — makes the app downloadable on the China App Store. Separate from language rows.
• App Store tab → Chinese (Simplified) localization — independent row for title, subtitle, keywords, description, promotional text, screenshots, and caption lines. Empty or English here means China buyers see English fallback regardless of TV features in the binary.

A working TV streaming experience and a localized China listing are both required when you sell on the China storefront — neither replaces the other. AppLocale covers how you describe Apple TV app home, Up Next, Sports, Library, and Continue Watching on the product page in zh-Hans, not how you implement AVKit, tvOS targets, or Apple TV+ licensing.

Apple TV app listing copy is not AirPlay, tvOS distribution, News, Music, Books, Home, or HomeKit

Living-room and media categories blur several surfaces indie teams conflate. AppLocale covers listing metadata only — Apple TV app / TV app marketing on the product page:

• Apple TV app & TV app (this page) — Apple TV+ catalogs, Up Next queues, Sports tabs, Library shelves, Continue Watching rows, Live Sports badges, watchlist cards, season detail pages, and multi-profile TV sign-in on gallery frames.
• AirPlay & Continuity cast/mirror (different) — wireless casting to Apple TV hardware, HomePod playback, iPhone Mirroring, and Continuity Camera routing. See AirPlay listing guide and iPhone Mirroring listing guide — casting and mirroring are not TV app Up Next or Library catalog UX.
• tvOS App Store storefront (different) — developer apps distributed on the tvOS App Store with separate Apple TV tab media matrices and 16:9 captions. See tvOS App Store listing guide — platform distribution how-to, not Apple TV app streaming marketing vocabulary.
• Apple News (different) — Today feeds, Following channels, News+ magazines, and Saved Stories with 新闻, 头条, and 频道 vocabulary. See Apple News listing guide — editorial news rivers, not TV show catalogs or Continue Watching rails.
• Apple Stocks (different SKU) — watchlists, tickers, market quotes, and portfolio cards — markets and finance vocabulary, not streaming TV libraries. Stocks has its own listing scope — not Sports tabs inside the TV app or show poster grids.
• Apple Music (different) — songs, albums, playlists, and Now Playing for music tracks with 音乐, 歌单, and 曲库 vocabulary. See Apple Music listing guide — not TV episode rows or Apple TV+ shelves.
• Apple Podcasts (different) — show pages, episode lists, and spoken-word episodes with 播客 and 单集 vocabulary. See Apple Podcasts listing guide — not TV season catalogs or Continue Watching for video.
• Apple Books (different) — ebooks, audiobooks, and reading chrome with 图书, 电子书, and 有声书 vocabulary. See Apple Books listing guide — not TV show libraries or Sports score modules.
• Apple Home app (different) — smart home rooms, scenes, and accessory grids — living-room automation marketing, not streaming TV catalog browsing or Up Next queues.
• HomeKit & Matter (different) — accessory pairing, Works with Apple Home badges, and room labels. See HomeKit listing guide — not TV app Library shelves or Apple TV+ subscription marketing.

Your screenshots may show an Up Next row beside a Sports score module and a Library shelf. Listing copy should name the correct claim per frame — a "Continue Watching" badge is not a News headline, not a Music playlist row, not a HomeKit room tile, and not an AirPlay cast button unless that is what the frame shows.

Apple TV+ vs a generic video player — listing honesty

Apple ships Apple TV+ as a subscription streaming service inside the TV app — curated originals, season browsing, and catalog shelves buyers recognize from first-party marketing. Many indie apps compete as TV companions, watchlist tools, Sports aggregators, or multi-service browsers with custom Up Next layouts or Continue Watching workflows. AppLocale rewrites listing copy from what your US page already claims:

• If your app markets Apple TV app-style surfaces — zh-Hans copy describes Up Next queues, Sports tabs, Library shelves, or Continue Watching rows your binary actually ships — using 电视, Apple TV+, 待播清单, 体育, 媒体资料库, and 继续观看 instead of leaving English "Up Next" or "Sports" on overlays.
• If your US page mentions Apple TV+ subscription value — AppLocale aligns zh-Hans phrasing (Apple TV+) to your English claims; we do not invent studio deals, title counts, or subscription pricing beyond what your listing already states.
• If your app is a generic video player under the hood — product-page copy should still describe the buyer-facing TV experience your screenshots show, not codec jargon or AVPlayer configuration unless those are the hero frames on your en-US gallery.
• If your US page overclaims — AppLocale aligns zh-Hans strings to your English source; we do not broaden TV scope beyond what your listing already claims or imply you replace Apple's TV app.

Clear zh-Hans copy helps streaming-curious buyers understand Up Next, Sports, and Library value before install. It does not replace video pipelines, content licensing, or Apple's review decisions.

What China buyers see when zh-Hans TV app copy is missing

TV and streaming apps often lead marketing screenshots with show poster grids, Up Next rows, Sports score modules, or Continue Watching shelves — surfaces where English marketing text appears beside lean-back UI:

• Screenshot overlay badges — "Apple TV", "TV app", "Apple TV+", "Up Next", "Sports", "Library", "Continue Watching", "Live Sports", "Watchlist", or "Add to Up Next" on gallery frames instead of 电视, Apple TV+, 待播清单, 体育, 媒体资料库, or 继续观看
• Description paragraphs — English value props about binge-ready catalogs, Sports scores, or cross-device Up Next sync that China readers skim past or misread
• Subtitle and keywords — English-only rows miss China Search intent for 电视, Apple TV, 流媒体, 待播清单, or 体育 when buyers filter for TV streaming apps
• Promotional text — 170-character field still pitching Apple TV+ seasons in English above the description
• Mixed page — Chinese description pasted once but TV screenshot captions and subtitle still English — reads unfinished next to localized competitors
• Formal machine translation — stiff 翻译腔 for TV terms (电视 vs 影片 vs 流媒体) and wrong phrasing that does not match how Chinese buyers describe streaming apps on store pages

Better zh-Hans listing copy helps streaming-curious buyers understand Up Next, Sports, and Library value before install. It does not replace video code, content deals, or Apple's review decisions.

Apple TV app–specific listing copy — what translates differently

TV app listings use vocabulary general utility guides rarely cover. zh-Hans copy should reflect how Chinese buyers describe streaming apps — not a literal paste of US living-room marketing:

电视, Apple TV, and TV app

US pages use "Apple TV", "TV app", or "Watch on Apple TV." China storefront copy often uses 电视 for the TV app category and living-room streaming intent, Apple TV when the English brand is already established on your en-US page, and concise phrasing for TV app home integration on gallery frames. AppLocale aligns phrasing with your actual TV feature set — not inventing broadcast or cable capabilities your app does not support.

Apple TV+ and streaming catalogs

When your en-US gallery markets Apple TV+ or subscription streaming shelves, zh-Hans copy uses Apple TV+ and 流媒体 for catalog frames — aligned with how Apple markets subscription video in Chinese storefront copy, without over-claiming titles your backend does not license.

待播清单 and Up Next

Screenshot overlays reference Up Next queues, cross-device resume rows, and "Add to Up Next" badges. Chinese buyers expect 待播清单 for Up Next shelves — not Latin "Up Next" lines that hide whether your app syncs with Apple's Up Next or a standalone watchlist.

体育, Live Sports, and Sports tabs

Sports tabs, Live Sports badges, and score modules inside the TV app need 体育 or 直播体育 — distinct from Apple News Sports-in-News headlines or Apple Stocks ticker vocabulary. AppLocale keeps TV Sports copy on this page separate from News editorial Sports or Stocks market quotes unless your US page already leads with those surfaces.

媒体资料库, Library, and Continue Watching

Library shelves for purchased shows, saved movies, or personal collections need 媒体资料库. Continue Watching rails and resume-playback rows need 继续观看 — not English "Library" or "Continue Watching" left on overlays, and not Music 曲库 or Books 书库 vocabulary on video frames.

Before/after phrase examples

Gallery frames that show TV app integration need commerce-idiomatic zh-Hans overlays aligned to frame content:

• Apple TV → 电视 — "Browse Apple TV originals" → "浏览 Apple TV 原创节目，大屏追剧更沉浸"
• Up Next → 待播清单 — "Your Up Next queue syncs everywhere" → "待播清单跨设备同步，随时接着看"
• Sports → 体育 — "Live scores in Sports" → "体育频道实时比分，赛事动态一目了然"
• Library → 媒体资料库 — "Everything in your Library" → "媒体资料库集中管理已购与收藏内容"
• Continue Watching → 继续观看 — "Pick up where you left off" → "继续观看，从上次进度无缝续播"
• Live Sports → 直播体育 — "Watch Live Sports now" → "直播体育即时开赛，不错过精彩瞬间"

AppLocale adapts examples to your English source claims — we do not invent Apple TV+ tiers, Sports league deals, or cross-device sync your app does not ship.

Subtitle and keyword packing

The 30-character subtitle and 100-character keyword field need TV-relevant search terms Chinese buyers type — see Simplified Chinese keywords & subtitle for field mechanics. Terms like 电视, 流媒体, 待播清单, and 体育 each signal different intent from AirPlay casting keywords or News headline terms.

Caption lines vs burned-in badges

Marketing screenshot overlays you control — "Up Next" badges on gallery frames — are separate caption fields or burned-in PNG text. See Screenshot captions in Simplified Chinese for caption-field mechanics when overlays are editable in Connect.

Related Apple app listings — contrast pages (already live)

When your TV app also touches adjacent system apps, keep listing vocabulary on the correct shop guide — AppLocale rewrites one TV-app-focused scope on this page:

• AirPlay cast-to-TV listing (zh-Hans) — wireless casting and speaker routing; not TV app Up Next marketing
• tvOS App Store listing (zh-Hans) — developer tvOS distribution and 16:9 captions; not Apple TV app streaming vocabulary
• Apple News listing (zh-Hans) — Today feeds and magazines; not TV show catalogs
• Apple Music listing (zh-Hans) — songs and playlists; not video Library shelves
• Apple Podcasts listing (zh-Hans) — show pages and episodes; not TV season rows
• Apple Books listing (zh-Hans) — ebooks and audiobooks; not Continue Watching rails
• HomeKit listing (zh-Hans) — accessories and rooms; not TV app catalog UX
• SharePlay listing (zh-Hans) — FaceTime shared watching sessions; not solo TV Library browsing unless that is a separate hero frame
• Picture in Picture listing (zh-Hans) — floating video on the same device; not lean-back TV catalog marketing
• Fitness listing (zh-Hans) — workouts and activity rings; not TV Sports tabs unless Sports is a separate hero frame

Common mistakes on Apple TV app zh-Hans listings

• Assuming a TV player localizes automatically — Up Next shipped; zh-Hans row never added or left blank
• Only translating the description — subtitle, keywords, and screenshot caption lines still English
• Leaving English "Up Next" and "Sports" on overlays — China buyers expect 待播清单 and 体育 on TV-themed gallery frames
• Conflating TV Sports with News or Stocks vocabulary — 头条 or ticker quotes pasted where 体育 or 直播体育 belongs
• Pasting Music or Books Library terms — 曲库 or 书库 on a page that should describe 媒体资料库 and 继续观看
• Turning the page into AirPlay engineering copy — cast-to-TV jargon where Up Next and Apple TV+ marketing belongs
• Mixing tvOS distribution copy with TV app marketing — 16:9 developer storefront how-to pasted where streaming catalog UX belongs; see tvOS App Store listing guide
• Ignoring caption fields per localization — zh-Hans screenshot set uploaded but overlay text fields never saved; see Screenshot captions in Simplified Chinese
• Expecting AppLocale to build the TV player — AVKit, tvOS targets, and SportsKit are outside listing rewrite

Connect checklist before you order Apple TV app listing copy

1. Confirm China under Pricing and Availability — storefront enabled if you intend to sell there
2. Confirm your app leads with TV app marketing — note whether frames show Apple TV+, Up Next, Sports, Library, Continue Watching, Live Sports, or watchlist cards
3. Open App Store → Chinese (Simplified) — note whether the zh-Hans row exists and which text fields are empty vs English placeholder
4. Export English TV copy — current en-US title, subtitle, keywords, description, promotional text, and every screenshot overlay line ("Apple TV", "TV app", "Apple TV+", "Up Next", "Sports", "Library", "Continue Watching", "Live Sports", "Watchlist")
5. Count screenshot frames — note how many iPhone, iPad, Mac, Watch, TV, or Apple TV tab slots need caption lines
6. Separate listing from in-app UI — listing rewrite does not cover storyboard strings or player chrome inside the binary unless you bundle them as reference only
7. Plan caption re-export if text is burned into PNGs — Connect caption fields help when overlays are editable; English baked into image files needs design rework outside AppLocale

Full field order after paste: China App Store localization checklist.

What AppLocale delivers

For one Apple TV app / TV app product on the zh-Hans row, paste-ready Simplified Chinese copy for the listing fields you specify:

• Title (name) — zh-Hans app name within Connect character limits
• Subtitle — TV app positioning within the ~30-character cap
• Keywords — comma-separated zh-Hans search terms (e.g. 电视, Apple TV, 流媒体, 待播清单, 体育) with rationale notes
• Description — buyer-readable body copy aligned with your English TV listing meaning
• Promotional text — when you include the 170-character promo field in scope
• Screenshot overlay / caption lines — zh-Hans replacements for "Apple TV", "TV app", "Apple TV+", "Up Next", "Sports", "Library", "Continue Watching", "Live Sports", and watchlist badges
• English alignment — matching en-US field notes when both storefronts must stay consistent on TV and streaming promises
• 24-hour turnaround — delivered to the email on your Stripe receipt after checkout and intake

Human rewrite from your current English TV listing — not a machine translation dump. Default $79 scope is Connect listing metadata; bundle additional caption lines via the AppLocale product page if needed.

What AppLocale does not do

• Does not implement tvOS targets, AVKit, VideoPlayer, or streaming pipeline engineering
• Does not negotiate or replicate Apple TV+ content licensing — listing copy only
• Does not implement SportsKit SDKs or live Sports data feeds
• Does not write AirPlay or Continuity cast/mirror listing copy — see contrast pages for casting scope
• Does not write Apple News, Apple Music, Apple Podcasts, or Apple Books listing copy — see contrast pages for those storefront SKUs
• Does not write Apple Home or HomeKit listing copy — see HomeKit listing guide
• Does not write a tvOS App Store storefront how-to as the lead scope — see tvOS App Store listing guide for platform distribution metadata
• Does not design, compose, or re-export screenshot PNG/JPEG assets — caption line sheets only
• Does not localize in-app UI strings, storyboards, player chrome, or the app binary
• Does not file privacy nutrition labels or write privacy policies
• Does not manage Apple Search Ads, ad campaigns, or monetization strategy
• Does not guarantee App Store rankings or download growth in China
• Does not operate review-reply retainers or respond to App Store reviews on your behalf
• Does not click Save or Submit in App Store Connect for you
• Is not QuantRadar, not paid ads management, and not investment or legal advice
• Does not invent reviews, ratings, or traffic numbers

How it works

1. Confirm scope — TV app companion with en-US listing done; identify which zh-Hans fields and screenshot caption lines are still English
2. Checkout — pay $79 one-time on Stripe (link below). Seller: Fortune Insight, LLC.
3. Send intake — reply from the email on your Stripe receipt with your App Store listing URL, English TV listing copy (all fields and caption lines), screenshot frame count, and target locale (zh-Hans)
4. Receive files — within 24 hours, paste-ready zh-Hans listing fields arrive at your Stripe receipt email
5. Paste and submit — fill the zh-Hans row in Connect, enter caption lines per screenshot slot, save, and submit the version for review

Shop home: Fortune Insight shop · Product overview: AppLocale product page · Success page after checkout: AppLocale thanks.

FAQ

Does shipping a TV streaming companion auto-translate my China listing?

No. Player UI, Up Next queues, Sports modules, and Library shelves live in your app binary — they do not create or fill a Simplified Chinese localization row. Empty or English zh-Hans fields mean China buyers see en-US fallback.

What listing fields does AppLocale rewrite for Apple TV app marketing?

Paste-ready Simplified Chinese (zh-Hans) copy for App Store Connect listing fields you specify: title, subtitle, keywords, description, promotional text when included, and screenshot overlay or caption lines — rewritten from your English TV listing originals covering Apple TV+, Up Next, Sports, Library, Continue Watching, and related TV-app surfaces.

How is Apple TV app listing copy different from the tvOS App Store guide?

This page covers Apple TV app / TV app marketing — 电视, Apple TV+, 待播清单, 体育, 媒体资料库, 继续观看. The tvOS guide covers developer apps on the tvOS App Store — separate Apple TV tab media, 16:9 captions, and platform-specific name fields. TV app streaming vocabulary and tvOS distribution metadata are different scopes.

How is Apple TV app listing copy different from AirPlay or Continuity?

AirPlay listing copy markets wireless casting to Apple TV hardware and speakers — route pickers and mirror workflows. This page covers TV app catalog UX — Up Next, Sports, Library, and Apple TV+ shelves buyers browse inside the TV app experience your screenshots show.

How is Apple TV app listing copy different from News, Music, Podcasts, or Books?

TV listing copy markets video streaming catalogs and lean-back playback — 电视, 待播清单, 继续观看. News covers editorial feeds. Music covers songs and playlists. Podcasts covers spoken-word shows. Books covers reading. Each uses different zh-Hans vocabulary AppLocale keeps distinct.

How is TV Sports copy different from Apple News Sports or Apple Stocks?

TV Sports tabs and Live Sports badges inside the TV app use 体育 and 直播体育 — live and on-demand video Sports UX. News Sports-in-News covers headline-adjacent scores in editorial feeds. Stocks covers market tickers and portfolios. AppLocale matches vocabulary to the surface your screenshot shows.

Can AppLocale implement AVKit or build my tvOS app?

No. We deliver listing metadata copy only. AVKit, VideoPlayer, tvOS targets, SportsKit, and content licensing engineering are outside AppLocale scope.

Which zh-Hans terms fit my TV app — 电视, 流媒体, or 待播清单?

It depends on your English positioning. 电视 names the TV app category; 流媒体 fits general streaming intent; 待播清单 fits Up Next queues; 体育 fits Sports tabs; 媒体资料库 fits Library shelves; 继续观看 fits Continue Watching rails. AppLocale picks commerce-idiomatic phrasing from your English source.

Why do screenshot captions still say "Up Next" or "Sports" in English on China?

Caption and overlay fields are managed per localization. If you filled en-US screenshot text but never saved zh-Hans caption lines — or uploaded the same English-overlay PNGs to the Chinese set — China buyers see Latin TV badges on the product page.

What do I send after AppLocale payment?

Your live App Store listing URL, current English TV listing (title, subtitle, keywords, description, promo if used, all screenshot caption lines), screenshot frame counts, and target locale (zh-Hans). Reply from the email address on your Stripe receipt — we deliver to that Stripe email within 24 hours.

Will localized TV listing copy improve Search ranking in China?

We do not guarantee keyword position, chart rank, or install growth. Complete zh-Hans metadata helps streaming-curious buyers who already found your page understand Up Next, Sports, and Library value in their language.

How much does AppLocale cost?

$79 one-time via Stripe checkout. No subscription. Seller is Fortune Insight, LLC.

What is AppLocale not?

Not tvOS or AVKit engineering, not Apple TV+ licensing, not SportsKit SDKs, not AirPlay or HomeKit listing copy, not News or Music or Podcasts or Books listing copy, not screenshot design, not binary or in-app localization, not ads management, not ranking guarantees, not QuantRadar, and not investment or legal advice. We do not invent reviews, ratings, or traffic numbers.

AppLocale — zh-Hans Apple TV app & TV app listing copy for the China storefront

$79 one-time

Buy AppLocale on Stripe

Delivered within 24 hours after Stripe payment. After checkout, reply from your Stripe receipt email with your App Store URL and English TV listing copy.
No ranking guarantees. Sold by Fortune Insight, LLC.

AppLocale product page