tvOS App Store Listing in Simplified Chinese — Apple TV zh-Hans Metadata & 16:9 Captions
You shipped a tvOS app, finished the iPhone zh-Hans row, then opened your listing on Apple TV in China and the product page still showed English name leftovers, an untranslated subtitle, or English 16:9 screenshot captions across every widescreen frame.
App Store Connect treats Apple TV (tvOS) as its own listing surface on the same Chinese (Simplified) localization — separate 16:9 media slots, optional platform-specific title fields, and promotional text that does not inherit from the phone gallery alone.
AppLocale writes paste-ready zh-Hans copy for tvOS listing fields — not Apple TV screenshot design, not tvOS engineering, not a machine translation dump.
Operator guidance only — no ranking guarantee, not legal advice, not investment advice. Seller: Fortune Insight, LLC.
Western indie iOS developers — US, UK, EU, Canada, Australia — who:
Ship a tvOS app or a shared iOS + Apple TV binary to the China App Store
Already localized the zh-Hans iPhone row — or are finishing it — but left tvOS name, subtitle, promotional text, or 16:9 screenshot captions in English
See Apple TV buyers scroll an English-only widescreen gallery while the iPhone product page on another device looks complete
Need paste-ready Connect copy for tvOS listing fields — not an engineer to rebuild the tvOS target or a designer to render new 16:9 marketing frames
If your main product page is still English on every platform, start with China App Store still shows English or the AppLocale product page for default listing fields first. tvOS metadata sits on top of a localized row — it does not replace title, subtitle, keywords, or description work on the iPhone tab.
One zh-Hans row — a separate Apple TV product page
Teams assume one Chinese paste covers every platform Apple shows. Connect actually stores tvOS-specific listing metadata and media under the same Chinese (Simplified) dropdown, but in a dedicated Apple TV section:
iPhone listing (default tab)
Name, subtitle, keywords, description, promotional text, iPhone screenshots, and App Preview on the zh-Hans row. Most indie teams localize this first. See iPhone screenshot captions in Simplified Chinese for phone gallery scope.
Apple TV listing (tvOS tab)
When your app supports tvOS, Connect exposes an Apple TV product page with its own screenshot matrix for 16:9 widescreen captures, optional platform-specific name and subtitle when your living-room marketing differs from phone positioning, promotional text, and App Preview fields tied to tvOS clips. Buyers browsing on Apple TV hardware see this page — not the iPhone gallery as their primary scroll.
Shared vs platform-specific name
Some apps reuse the iPhone name and subtitle on Apple TV; others set tvOS-only title fields when the couch experience needs different positioning — for example a companion app whose phone version handles setup but the TV version is the playback surface. Either way, each field you leave blank or in English on the Apple TV tab can surface Latin script on the China storefront when the buyer is on tvOS.
What China Apple TV buyers see when tvOS metadata is English
Apple TV users in China open the App Store from the living room and land on a product page tuned for 10-foot UI and Siri Remote navigation. Common failure modes when only the iPhone row is zh-Hans:
English 16:9 screenshot captions — overlay lines on widescreen captures still read like US marketing slogans under a Chinese subtitle
Untranslated tvOS promotional text — the 170-character promo slot on the Apple TV tab left empty or still en-US while the iPhone promo is Chinese
Platform-specific name still Latin — tvOS-only title field shows your English product codename while the iPhone name is localized
App Preview script mismatch — tvOS preview title and description in English when the widescreen clip autoplays on Apple TV
Assumed inheritance — team saved zh-Hans on the iPhone media manager but never opened the Apple TV tab and clicked Save
Phone verbs on TV frames — captions written for tap-and-swipe workflows pasted onto screenshots that show focus rings and remote-driven navigation
Machine-translated widescreen captions — one formal 翻译腔 line pasted across every 16:9 frame without naming what the buyer sees on the big screen
Better zh-Hans tvOS metadata reduces friction when living-room buyers evaluate your app — it does not replace in-app UI localization, 16:9 screenshot re-export, or Apple review decisions.
Common mistakes on tvOS zh-Hans listings
Only localizing the iPhone screenshot set — 16:9 Apple TV captures in the tvOS matrix still show English overlay lines from the en-US primary locale
Reusing iPhone captions on 16:9 frames — phone-width phrasing does not describe lean-back playback, focus states, or multi-user profiles visible on TV art
Skipping the Apple TV tab entirely — Connect does not auto-populate widescreen media from iPhone uploads
English burned into 16:9 PNG exports — Connect caption fields are Chinese but the image file still embeds Latin headlines (a design fix, not a metadata paste)
Promotional text saved on iPhone only — tvOS promotional text is a separate editable field when you maintain platform-specific copy
Assuming universal binary = universal metadata — a tvOS-capable binary does not auto-fill zh-Hans widescreen caption fields
Conflating tvOS with iPad or Mac galleries — Apple TV 16:9 sets are not the same matrix as iPad 13-inch or Mac desktop slots; see iPad, Mac & Watch screenshots in Simplified Chinese for those device classes
Apple TV product page copy should name what the buyer experiences in a living-room context — not a copy-paste of iPhone slogans:
Name and subtitle — when platform-specific fields are set, use concise Chinese that matches how Apple TV users search; avoid English codenames unless trademark requires them
Promotional text — one timely hook (launch, season, feature) within the 170-character cap; updatable without a new binary when you maintain a tvOS-specific promo line
16:9 screenshot captions — one outcome per widescreen frame: playback quality, multi-user sign-in, game controller support, or catalog browsing visible in that capture
App Preview metadata — preview title and description describe the lean-back workflow shown in the clip, not the iPhone trailer script
Remote-friendly phrasing — describe focus navigation and select actions instead of touch gestures when the screenshot shows TV UI chrome
Voice match — same 你/您 and punctuation habits as your zh-Hans description and iPhone gallery
zh-Hans widescreen captions can differ idiomatically from en-US lines when the on-screen feature is the same — avoid mirroring comma-heavy English brochure phrasing onto 16:9 living-room art.
Connect checklist before you order tvOS copy
Open App Store → Chinese (Simplified) — confirm the zh-Hans row exists and iPhone listing text fields are saved, not placeholder English
Switch to the Apple TV tab in Media Manager — note which 16:9 screenshot slots and preview fields are still English or empty
Audit platform-specific name and subtitle — if tvOS uses separate title fields, confirm whether they need zh-Hans or inherit from iPhone
Export current English 16:9 captions — spreadsheet of overlay lines per Apple TV frame beats screenshots of Connect alone
Check tvOS promotional text — separate from iPhone promo when you maintain platform-specific messaging
Count widescreen frames and previews — Apple TV upload rules differ from phone sizes; note frame counts in intake
Plan re-export if text is burned in — Connect caption fields help only when overlays are editable text layers or Connect-native captions, not English baked into 16:9 PNGs
Verify China in availability — Pricing and Availability includes China if the storefront should show zh-Hans Apple TV media
How this differs from iPhone, iPad, Mac, Watch, and visionOS guides
Our iPhone screenshot captions guide covers the phone gallery. Our iPad, Mac & Watch guide covers flat-device matrices on the same zh-Hans row. Our visionOS guide covers spatial headset listings. This page covers the Apple TV product page — 16:9 widescreen screenshots, optional platform-specific name/subtitle, and promotional text on the tvOS tab:
Separate Apple TV media matrix — not inherited from iPhone uploads automatically
16:9 living-room context — lean-back playback and remote navigation, not phone tap verbs or spatial immersion
Storefront behavior — China buyers on Apple TV see tvOS media, not the iPhone gallery as primary
Optional platform-specific title fields when couch-side marketing differs from mobile positioning
Need App Clip card copy or In-App Event metadata? Those are different Connect surfaces — AppLocale's tvOS deliverable targets listing fields on the Apple TV tab, not clip or event cards.
What AppLocale delivers
For one app on the zh-Hans row, paste-ready Simplified Chinese copy for the tvOS listing fields you specify:
Platform-specific name and subtitle — when your Apple TV tab uses separate title fields and they need zh-Hans
Promotional text — tvOS promotional text when you maintain platform-specific promo copy
16:9 screenshot overlay captions — one zh-Hans line per Apple TV screenshot slot, character-checked for typical widescreen frame widths
App Preview title and description — when you use tvOS video previews and need zh-Hans preview metadata fields filled
Listing alignment — phrasing consistent with your existing zh-Hans iPhone product page (send listing URL with intake)
English source alignment — when your en-US tvOS copy also needs tightening, we note both sides in the deliverable
24-hour turnaround — delivered to the email on your Stripe receipt after checkout and intake
Human rewrite from your current English tvOS listing copy — not a machine translation dump. Default $79 scope targets tvOS Connect text fields; ask if you also need iPhone gallery, keywords, description, or iPad/Mac/Watch device sets bundled — see the AppLocale product page.
What AppLocale does not do
Does not design, compose, or re-export 16:9 Apple TV screenshot PNG/JPEG assets or parallax layer stacks
Does not build, compile, or upload tvOS binaries or edit Xcode tvOS targets
Does not translate text burned into existing widescreen image files — only Connect caption fields and deliverable line sheets for your designer
Does not localize in-app UI strings, Top Shelf assets, or the app binary
Does not upload media or click Save for you in App Store Connect
Does not guarantee App Store rankings, Apple TV conversion lift, or download growth
Send intake — reply from the email on your Stripe receipt with your App Store listing URL, English tvOS copy (or Connect export), 16:9 frame counts, and target locale (zh-Hans)
Receive files — within 24 hours, paste-ready zh-Hans tvOS fields arrive at your Stripe receipt email
Paste in Connect — App Store → Chinese (Simplified) → Apple TV tab → enter fields → save → submit with your app version
Does a localized iPhone zh-Hans row automatically localize my tvOS App Store page?
Not always. tvOS listing metadata and 16:9 screenshot fields live under the same zh-Hans localization row but in a separate Apple TV media matrix. Completing the iPhone gallery does not auto-fill widescreen captures, tvOS promotional text, or platform-specific name fields on the Apple TV tab.
What tvOS listing fields does AppLocale rewrite?
Paste-ready Simplified Chinese (zh-Hans) copy for tvOS listing fields you specify: platform-specific name and subtitle when used, promotional text, 16:9 screenshot overlay captions, and App Preview title and description tied to tvOS previews — rewritten from your English copy and aligned with your existing zh-Hans listing voice.
What do I send after AppLocale payment?
Your live App Store listing URL, current English tvOS name/subtitle/promo/16:9 caption lines (or Connect screenshot), widescreen frame counts, any tvOS App Preview text, and target locale (zh-Hans). Reply from the email address on your Stripe receipt — we deliver to that Stripe email within 24 hours.
Can you redesign my Apple TV screenshots or build my tvOS app?
No. We rewrite Connect text fields and deliver line sheets for your workflow. Widescreen screenshot composition, parallax design, and tvOS engineering are outside AppLocale scope.
Will localized tvOS captions improve Search ranking in China?
We do not guarantee keyword position or download growth. Apple indexes title, subtitle, keywords, and description for Search — overlay caption text supports product-page clarity when buyers already landed on Apple TV. Complete zh-Hans tvOS metadata helps those buyers understand the app in their language.
How much does AppLocale cost?
$79 one-time via Stripe checkout. No subscription. Seller is Fortune Insight, LLC.
What is AppLocale not?
Not Apple TV screenshot design, not tvOS app engineering, not iPad/Mac/Watch screenshot sets, not visionOS spatial galleries, not App Clips, not In-App Events, not ranking guarantees, not QuantRadar, and not investment or legal advice. We do not invent reviews, ratings, or traffic numbers.
AppLocale — zh-Hans tvOS listing copy aligned with your China storefront
Delivered within 24 hours after Stripe payment. After checkout, reply from your Stripe receipt email with your App Store URL and English tvOS listing copy. No ranking guarantees. Sold by Fortune Insight, LLC.