App Store Subscription Offer Copy in Simplified Chinese — Intro, Promo & Win-Back Offers for China

Subscription offers vs IAP product names vs listing promotional text

App Store Connect stores three different string families that US/EU indie teams often conflate. This page covers subscription offer display copy only — the promotional line buyers see when an offer is active:

• Subscription product display name — the tier title on the purchase sheet (“Annual Pro”, “月度专业版”). Covered on our IAP localization guide — a different Connect row from offer strings.
• Subscription offer display copy — the deal headline and description Apple attaches to an active offer: “Try free for 7 days”, “50% off your first year”, “Welcome back — 3 months for $0.99”, or offer-code redemption text. This page.
• Listing promotional text — the 170-character field above the description on the product page, updatable without a new binary. Covered on our promotional text guide — not the subscribe-sheet offer line.

You can localize the product name and still leave every offer string English-only. Buyers then see a Chinese tier name with an English discount banner — a mismatch that reads like half-finished localization. See also China App Store still shows English when entire rows fall back.

Four offer types that need their own zh-Hans strings

Auto-renewable subscriptions in App Store Connect can carry multiple offer types. Each type exposes customer-facing display name and description fields per locale — including Simplified Chinese (zh-Hans):

• Introductory offers — free trial, pay up front, or pay as you go for new subscribers. The line buyers see: “7 days free, then ¥68/month” or “First month free.”
• Promotional offers — discounted pricing for existing or lapsed subscribers who meet eligibility. Copy like “Save 50% for 3 months” or “Limited-time renewal discount.”
• Win-back offers — targeted re-engagement for churned subscribers. Banner text such as “We miss you — come back for 50% off” often stays English-only even when the tier name is localized.
• Offer codes — custom or one-time-use codes with their own display name and description shown at redemption. “Holiday Special” and “Redeem 3 months half price” need zh-Hans equivalents separate from the base subscription strings.

Each offer record in Connect has localization rows distinct from the subscription product’s base display name. Empty zh-Hans offer rows fall back to English — which is the gap this page addresses.

Where subscription offer copy lives in App Store Connect

Open your app → Features → Subscriptions → select your subscription group → select a subscription product → Subscription Prices or Offers (labels vary by Connect version). For each introductory, promotional, win-back, or offer-code record, add or edit localization:

• Offer display name — short headline on the subscribe sheet and subscription management UI when the offer is active
• Offer description — clarifies duration, eligibility, or renewal terms in one or two lines
• Offer-code customer-facing name — what redeemers see when entering or applying a code (separate from the internal reference name)

Verify current character limits in Connect before you save — Apple caps offer strings separately from IAP product display names. We deliver counted zh-Hans strings that fit the fields you paste into.

Why English-only offer lines hurt China storefront conversion

Western indie teams often localize the listing and even the subscription tier name, then ship offers configured once in English for the US storefront. On the China storefront the buyer flow looks like this:

• Localized tier, English deal — “年度专业版” with “1 month free, then $9.99/month” — currency and duration habits feel foreign
• Percent-off slogans without context — “Save 50%” with no Chinese explanation of which billing period qualifies
• Win-back banner in English — lapsed zh-Hans users get a push or email in Chinese, tap through, and land on “Welcome back!” in English
• Offer-code redemption mismatch — influencer posts a Chinese promo; redeem screen still shows “Spring Sale — 3 months half off”
• Trial legalese tone — “Free for 7 days. Cancel anytime.” translated literally reads stiff; Chinese buyers expect concise renewal clarity

Clearer zh-Hans offer copy reduces confusion at subscribe time. It does not replace offer eligibility rules, pricing decisions, in-app paywall UI, or Apple’s review outcomes.

Introductory vs promotional vs win-back — copy differences

Each offer type answers a different buyer question. zh-Hans strings should match that intent:

• Introductory — state trial length and what happens after: “免费试用 7 天，之后按月自动续费 ¥XX” not a vague “Try it free”
• Promotional — name the discount window and who qualifies: “老用户专享：前 3 个月半价” not a generic “Limited offer”
• Win-back — acknowledge lapse without guilt-tripping English idioms: “欢迎回来，续订享 3 个月优惠” beats “We miss you!”
• Offer codes — tie the code name to the benefit in plain Chinese: “年终回馈：3 个月半价续订”

Align offer vocabulary with your localized IAP product display names — if the tier is “专业版”, offers should say “专业版” not reintroduce an English brand tier name.

Why machine-translated offer copy fails on the subscribe sheet

• English duration patterns preserved — “1 month free” left half-English instead of “首月免费”
• Percent symbols without billing context — “50% OFF” with no mention of which renewal cycle
• US marketing idioms — “Best value”, “Most popular plan”, “Unlock savings” — that Chinese buyers read as ad fluff
• Character overflow — long English descriptions pasted into short Connect offer fields truncate mid-word on device
• Inconsistent trial language between offer description and In-App Event cards that reference the same promo

Machine translation is fine for internal drafts. Finished offer strings need idiomatic zh-Hans that states duration, scope, and renewal in plain language — while keeping your English product voice. AppLocale rewrites offer copy by hand; we do not deliver raw Google Translate or LLM output as finished strings.

What good zh-Hans subscription offer copy looks like

Offer lines appear for seconds on the subscribe sheet. Strong Chinese offer strings lead with the benefit and end with renewal clarity:

• Display name: duration or discount headline — “首月免费”, “续订 3 个月半价”, “欢迎回来专享优惠”
• Description: one line on eligibility and renewal — “新用户专享，到期后按标准价格自动续费”
• Consistent tier terms — same “专业版 / 年度” vocabulary as your IAP product row
• No unverifiable superlatives — scope and timing instead of “Best deal ever”

zh-Hans and en-US offer strings can differ in length and structure when the underlying deal is the same — avoid mirroring English comma-heavy marketing lines character-for-character.

What you send

• Your live App Store listing URL
• Current English subscription offer display names and descriptions — introductory, promotional, win-back, and offer-code customer-facing strings (paste from App Store Connect; one block per offer is fine)
• Matching IAP product display names if already localized — so offer copy aligns with tier naming
• Target locales (e.g. zh-Hans for China storefront)
• Your deadline if you are aligning with an offer launch window
• Reply from the email address on your Stripe receipt after checkout

What you get

• Simplified Chinese (zh-Hans) — subscription offer display names and descriptions, paste-ready for Connect offer localization rows
• English (en-US) — aligned offer strings when both locales need the same promise in native phrasing
• Character-count notes — which strings fit Connect limits and what to trim
• Paste-ready delivery — formatted copy mapped to each offer type you sent
• 24-hour turnaround — delivered to the email on your Stripe receipt

Who this is for

US and EU indie iOS developers and small teams with auto-renewable subscriptions on the China storefront whose subscription tier names may already be zh-Hans but introductory, promotional, win-back, or offer-code display copy is still English — and who want paste-ready Chinese offer strings without hiring a full-time localization contractor or configuring campaigns for them. If you searched for App Store subscription offer Chinese, zh-Hans win-back offer localization, or China App Store introductory offer rewrite, this is the deliverable.

What we do not promise

• No guaranteed App Store ranking, keyword position, download growth, or subscription conversion lift
• No fabricated social proof, review quotes, ratings, or traffic numbers
• No subscription offer setup, eligibility configuration, offer-code generation, or campaign scheduling in App Store Connect
• No pricing strategy, discount planning, or paid user acquisition
• No in-app paywall UI translation, StoreKit engineering, or server-side receipt logic
• Not QuantRadar · not investment advice · not legal review

AppLocale FAQ

What does Simplified Chinese subscription offer localization include?

Paste-ready zh-Hans display names and descriptions for your App Store subscription offers — introductory offers, promotional offers, win-back offers, and offer-code customer-facing strings — rewritten from your current English offer copy. Delivered within 24 hours to the email on your Stripe receipt.

How is subscription offer copy different from IAP product display names?

IAP display names identify the subscription product itself (e.g. Annual Pro). Subscription offer copy is the promotional line Apple shows alongside that product — free trial duration, discounted period, win-back headline, or offer-code redemption text. Both live in Connect but appear as different strings at checkout.

What do I send after payment?

Your live App Store listing URL, your current English subscription offer display names and descriptions (paste from App Store Connect — one block per offer is fine), target locales (e.g. zh-Hans), and your deadline. Reply from the email address on your Stripe receipt.

Do you configure subscription offers or run win-back campaigns?

No. We rewrite customer-facing offer strings you paste into App Store Connect localization rows. We do not set up offer schedules, eligibility rules, offer codes, StoreKit testing, or paid acquisition.

Is this machine translation?

No. We rewrite offer display copy by hand. We do not paste Google Translate or ChatGPT output into deliverables. Machine drafts are fine for internal notes — finished store strings are edited for zh-Hans clarity at the subscribe sheet.

How fast is delivery?

Within 24 hours after your Stripe receipt. Send your App Store URL, English offer copy, target locales, and deadline from the email on your receipt.

Do you guarantee conversion lift or App Store rankings?

No. We improve clarity from your existing offer copy. We do not promise keyword position, search rank, download growth, or subscription conversion lift.

How much does AppLocale cost?

$79 one-time via Stripe checkout. No subscription. Seller is Fortune Insight, LLC.

What is AppLocale not?

Not IAP product display name work alone, not listing promotional text, not pricing strategy, not offer campaign setup, not in-app paywall UI, not ranking guarantees, not QuantRadar, and not investment advice. We do not invent reviews, ratings, or traffic numbers.

AppLocale — subscription offer copy in Simplified Chinese

$79 one-time

Buy on Stripe

After checkout, reply from your Stripe receipt email with your App Store URL, English subscription offer display names and descriptions, target locales, and deadline. Delivery within 24 hours.
No ranking guarantees. Sold by Fortune Insight, LLC.