App Store Promotional Text in Simplified Chinese — 170-Character zh-Hans Field

Promotional text vs description vs What's New

App Store Connect treats three copy slots differently on the zh-Hans localization row. This page covers promotional text only — the 170-character field that sits above the description on the product page:

• Promotional text — up to 170 characters above the description. Often updatable without submitting a new binary (verify in Connect). The only above-the-fold China storefront slot many US/EU indie teams can change on a Tuesday for a feature launch, holiday theme, or time-limited offer.
• Description — evergreen product copy below promotional text. Changing it typically ties to a version submission. Do not repeat your full feature list in the 170-character promo slot.
• What's New — version-specific release notes submitted with each build. For update notes, see our What's New guide.

For title, subtitle, and keyword field work, see our Simplified Chinese keywords guide or China storefront listing guide.

Why US/EU indie apps leave promotional text English-only

• Promotional text is easy to miss — it sits below screenshots and above the description, separate from title/subtitle fields in Connect
• Teams localize title and description once at launch, then never revisit the zh-Hans promo row
• English promo text copied from the en-US row reads as neglect to China storefront visitors who already see zh-Hans screenshots
• Machine-translated promo lines (“专业级体验”, “强大功能”) waste the 170-character limit on template adjectives instead of one concrete launch hook
• Leaving the field blank forfeits the only above-the-fold slot you can often refresh mid-week without waiting on App Review for a new binary

Better zh-Hans promotional text gives returning China storefront visitors a reason to re-read your listing — it does not replace in-app UI localization or Apple review decisions.

The 170-character limit and no-review updates

Apple caps promotional text at 170 characters per locale. On the China Simplified Chinese storefront, that line appears above the description — the first text block many users read after skimming screenshots. Because promotional text can often be saved in App Store Connect without a new build, indie teams use it for timely news: a widget launch, a back-to-school theme, a privacy fix users asked for on social.

• Count characters in zh-Hans before you paste — CJK glyphs and punctuation each consume the budget
• Lead with what changed this week, not your entire value proposition
• One or two crisp clauses: what launched, who benefits, any time limit
• Match tone to your description — casual productivity app vs professional tool
• Do not stuff search keywords — Apple indexes title, subtitle, keywords, and description for Search, not promotional text

What good zh-Hans promotional text looks like

Promotional text should read like a storefront headline, not a translated US tagline. zh-Hans and en-US promo lines can differ idiomatically when the news is the same:

• Name the feature in plain Chinese: “新增桌面小组件，一键查看今日待办” not “优化用户体验，提升效率”
• Call out a time-bound offer only when it is real: “限时免费解锁 Pro 主题”
• Keep your English product voice — direct, specific, no unverifiable superlatives
• Avoid mirroring comma-heavy brochure lines from your en-US page character-for-character

What you send

• Your live App Store listing URL
• Current English promotional text (and zh-Hans copy if you already have a draft)
• Target locales (e.g. zh-Hans for China storefront)
• Any deadline if you are aligning with a launch or campaign
• Reply from the email address on your Stripe receipt after checkout

What you get

• Simplified Chinese (zh-Hans) — promotional text within the 170-character limit, paste-ready for App Store Connect
• Character count note — final count so you know it fits before you save in Connect
• Paste-ready delivery — formatted copy you drop into the zh-Hans promotional text field
• 24-hour turnaround — delivered to the email on your Stripe receipt

Who this is for

US/EU indie iOS developers and small teams with a live Simplified Chinese App Store listing who need zh-Hans promotional text for the China storefront — without waiting on a full listing rewrite or a new binary submission. If you searched for App Store promotional text Chinese, zh-Hans promo text localization, or China storefront 170-character field, this is the deliverable.

What we do not promise

• No guaranteed App Store ranking, keyword position, or download growth
• No fabricated social proof, review quotes, ratings, or traffic numbers
• No in-app UI translation, icon design, or paid user acquisition
• Not QuantRadar · not investment advice · not legal review

AppLocale FAQ

What does Simplified Chinese promotional text localization include?

Paste-ready zh-Hans promotional text (up to 170 characters) for App Store Connect — the field above the description on the China storefront. Delivered within 24 hours to the email on your Stripe receipt.

What do I send after payment?

Your live App Store listing URL, your current English promotional text, target locales, and any deadline. Reply from the email address on your Stripe receipt — we deliver to that Stripe email.

Can promotional text be updated without a new app review?

In App Store Connect, promotional text often updates without submitting a new binary — verify in your Connect workflow. That makes it the only above-the-fold China storefront slot many indie teams can change mid-week for a feature launch, seasonal offer, or bug-fix announcement.

Is this machine translation?

No. We rewrite promotional text by hand. We do not paste Google Translate or ChatGPT output into deliverables. Machine drafts are fine for internal notes — finished store copy is edited for zh-Hans clarity while keeping your English product voice.

How fast is delivery?

Within 24 hours after your Stripe receipt. Send your App Store URL, English promotional text, target locales, and deadline from the email on your receipt.

Do you guarantee App Store rankings?

No. We improve clarity from your existing copy. We do not promise keyword position, search rank, or download growth.

How much does AppLocale cost?

$79 one-time via Stripe checkout. No subscription. Seller is Fortune Insight, LLC.

What is AppLocale not?

Not a full title/subtitle/keyword/description rewrite, not What's New release notes, not screenshot overlay work, not ranking guarantees, not QuantRadar, and not investment advice. We do not invent reviews, ratings, or traffic numbers.

AppLocale — promotional text in Simplified Chinese

$79 one-time

Buy on Stripe

After checkout, reply from your Stripe receipt email with your App Store URL, English promotional text, target locales, and deadline. Delivery within 24 hours.
No ranking guarantees. Sold by Fortune Insight, LLC.