App Store App Preview Video Captions in Simplified Chinese — zh-Hans Subtitles for China

App Preview captions vs screenshot overlays vs listing fields

App Store Connect treats App Preview video copy separately from static screenshot overlays and searchable listing fields on the zh-Hans localization row:

• App Preview video captions / subtitles — timed text lines that play during autoplay preview video on your product page. Buyers hear or read these while the clip shows your workflow — often with sound off on mobile.
• App Preview title and description — Connect metadata fields tied to each preview clip in your gallery. They appear below or beside the video player on the storefront.
• Screenshot overlay captions — static lines on gallery images, not timed to video. Different deliverable — see our screenshot captions guide.
• Title, subtitle, keywords, description — searchable listing fields. Preview captions do not replace them.

This page covers App Preview video caption and subtitle copy only — not static screenshot overlays, title, subtitle, keyword field, description, What's New, or promotional text. For listing fields, see our China storefront listing guide or description guide.

Where App Preview localization lives in App Store Connect

In App Store Connect, open your app → App Store tab → select the Simplified Chinese (zh-Hans) localization → App Previews and Screenshots. Each App Preview clip in your gallery can carry locale-specific metadata:

• Preview title — one short line naming the workflow shown in the clip (character limit varies — verify in Connect before you save)
• Preview description — one or two sentences on what the video demonstrates — not a second full app description
• Caption / subtitle script — timed lines you or your editor burn into the preview or deliver as closed-caption tracks, depending on your export workflow

US and EU indie teams often upload one English App Preview and reuse it on every locale row. Connect may show the same video file globally while caption text stays English-only — or empty on zh-Hans because nobody localized the script. Empty zh-Hans preview rows fall back to English metadata or silence at autoplay.

Why silent autoplay and English captions fail on the China storefront

App Previews autoplay muted on iPhone by default. On the China storefront, that behavior hits harder when your preview was built for an English-speaking audience:

• Muted autoplay with English on-screen text — buyers see English captions flash by with no audio context; they assume the app is not maintained for China
• No captions at all — a workflow demo with no zh-Hans narration or on-screen labels forces buyers to guess what each tap does
• English voiceover burned in — even when captions exist, an English VO track under muted autoplay reads as foreign; zh-Hans on-screen captions carry the story when sound is off
• US script pacing — English preview lines written for 15-second US clips often overflow Chinese character widths or appear too long for the same frame timing
• Mismatch with localized screenshots — zh-Hans gallery frames show Chinese UI while the preview video still narrates in English

Better zh-Hans App Preview captions reduce product-page bounce during the autoplay window — they do not replace in-app UI localization, video re-export, or Apple review decisions. This is copy you paste or hand to your editor, not a video production service.

Character limits and timing on App Preview captions

App Preview caption lines are tighter than description fields — they must fit on screen during autoplay and stay readable at phone width:

• On-screen caption lines — commonly 6–12 Chinese characters per beat, or roughly one clause per major on-screen action. Longer English brochure lines need splitting into two timed beats.
• Preview title — one clear clause naming the workflow (verify character cap in Connect — commonly similar to subtitle length)
• Preview description — one or two sentences; avoid duplicating your full app description
• Timing sync — each caption beat should align to a visible tap, transition, or result in the clip. We deliver scripts with suggested timecodes when you provide clip duration or an existing English timing sheet.

Chinese preview captions often need fewer characters than English equivalents when phrasing is tight — you do not mirror comma-heavy US marketing lines beat-for-beat. Cut filler adjectives; name the on-screen action in plain zh-Hans.

Common mistakes on zh-Hans App Preview captions

• Reusing the US App Preview with English burned-in captions on the zh-Hans localization row
• Pasting Google Translate output that overflows the frame or reads as formal template copy during autoplay
• Writing preview lines that repeat the app name on every beat instead of naming what happens on screen
• Matching English word count 1:1 — Chinese lines run longer visually and get clipped mid-sentence
• Localizing Connect title/description but leaving the caption script English-only — buyers still see foreign text during autoplay
• Assuming muted autoplay means captions do not matter — on-screen text is often the only narrative when sound is off

Machine translation is fine for internal drafts. Finished App Preview caption copy needs idiomatic zh-Hans timed to your clip — while keeping the product voice of your English originals. AppLocale rewrites preview scripts by hand; we do not deliver raw Google Translate or LLM output as finished copy.

What good zh-Hans App Preview captions look like

Each timed beat should state one concrete on-screen outcome — readable in the second it appears:

• Beat one mirrors your title's promise: “三秒创建待办” not “欢迎使用我们的应用”
• Middle beats walk the core workflow — one action per caption, synced to visible taps
• Final beat can mention pricing or privacy — not unverifiable download counts
• Preview title: one clause naming the clip's workflow
• Preview description: what changed in this version of the preview — not marketing boilerplate

zh-Hans preview captions can differ idiomatically from en-US scripts when the on-screen workflow is the same — avoid mirroring English VO pacing that does not fit Chinese reading rhythm.

What you send

• Your live App Store listing URL
• Your current English App Preview caption script or subtitle text (paste from your editor notes, Connect fields, or existing .srt if you have one)
• Target locales (e.g. zh-Hans, or zh-Hans + en-US alignment)
• Your deadline if you have a submission or campaign date in mind
• Clip duration or existing English timing sheet if available (optional but helps sync)
• Reply from the email address on your Stripe receipt after checkout

What you get

• Simplified Chinese (zh-Hans) — App Preview caption and subtitle script with suggested timecodes, plus preview title and description for Connect
• English (en-US) — aligned preview scripts when both storefronts need the same workflow in native phrasing
• Character-count and timing notes — which lines fit on-screen at phone width and where to split beats
• Paste-ready delivery — formatted files you copy into App Store Connect preview localization or hand to your video editor
• 24-hour turnaround — delivered to the email on your Stripe receipt

Who this is for

US and EU indie iOS developers and small teams with a live or draft China storefront whose App Preview videos still autoplay with English captions or no zh-Hans subtitles — and who want paste-ready preview scripts without hiring a full-time localization contractor or a video production agency. If you searched for App Store App Preview Chinese captions, zh-Hans preview subtitles, or China App Preview localization, this is the deliverable.

What we do not promise

• No guaranteed App Store ranking, keyword position, or download growth
• No fabricated social proof, review quotes, ratings, or traffic numbers
• No screenshot overlay caption work, app listing title/subtitle/keyword/description rewrite, What's New, or promotional text on this SKU alone
• No video editing, re-export, .mov upload, motion graphics, or voiceover recording
• Not QuantRadar · not investment advice · not legal review

AppLocale FAQ

What does Simplified Chinese App Preview caption localization include?

Paste-ready zh-Hans caption and subtitle lines timed to your App Preview video, plus App Preview title and description fields in App Store Connect. Rewritten from your English preview script while keeping your product voice. Delivered within 24 hours to the email on your Stripe receipt.

What do I send after payment?

Your live App Store listing URL, your current English App Preview caption script or subtitle text, target locales (e.g. zh-Hans), and your deadline. Reply from the email address on your Stripe receipt — we deliver to that Stripe email.

How are App Preview video captions different from screenshot overlay captions?

Screenshot overlay captions are static text burned into or overlaid on gallery images. App Preview captions and subtitles are timed lines that play during autoplay video on the product page — they sync to on-screen actions in the preview clip. This page covers video preview caption copy only, not static screenshot overlays.

Do you edit or re-render the App Preview video file?

No. This is copy work only. You receive zh-Hans caption scripts and Connect field text you paste into App Store Connect preview localization or hand to your video editor. We do not export, re-encode, or upload .mov files.

Is this machine translation?

No. We rewrite App Preview captions and subtitles by hand. We do not paste Google Translate or ChatGPT output into deliverables. Machine drafts are fine for internal notes — finished store copy is edited for zh-Hans clarity and timing.

How fast is delivery?

Within 24 hours after your Stripe receipt. Send your App Store URL, English preview caption script, target locales, and deadline from the email on your receipt.

Do you guarantee App Store rankings?

No. We improve clarity from your existing preview copy. We do not promise keyword position, search rank, or download growth.

How much does AppLocale cost?

$79 one-time via Stripe checkout. No subscription. Seller is Fortune Insight, LLC.

What is AppLocale not?

Not screenshot overlay caption work, not title/subtitle/keyword/description rewrite, not What's New or promotional text, not video editing or re-export, not ranking guarantees, not QuantRadar, and not investment advice. We do not invent reviews, ratings, or traffic numbers.

AppLocale — App Preview video captions in Simplified Chinese

$79 one-time

Buy on Stripe

After checkout, reply from your Stripe receipt email with your App Store URL, English preview caption script, target locales, and deadline. Delivery within 24 hours.
No ranking guarantees. Sold by Fortune Insight, LLC.