You shipped from the US or EU, added a zh-Hans localization row, and localized the title — but the description buyers expand is still your English brochure pasted unchanged. Chinese users on the China storefront hit “more,” see English paragraphs, and leave. AppLocale rewrites your App Store description into Simplified Chinese that reads native while keeping the voice of your English original. We rewrite by hand — we do not machine-dump, we do not guarantee rank, and we do not invent reviews or metrics. Seller: Fortune Insight, LLC. Not QuantRadar. Not investment advice.
App Store Connect treats listing copy as separate jobs on the zh-Hans localization row. The description is the long body text — up to 4,000 characters — that buyers expand after skimming your title and screenshots. It is indexed for Search alongside title, subtitle, and keywords, but it serves a different job: explain outcomes, walk workflows, and answer objections in readable prose.
This page covers the description field only. For subtitle and keyword work, see our Simplified Chinese keywords guide. For What's New, see our What's New guide. For screenshot overlays, see our screenshot captions guide.
US and EU indie teams often enable the China storefront before the description is ready. Title and icon look localized; the body still reads like a translated press release. Chinese buyers expect:
Apple may fall back to English when zh-Hans description is empty, but a half-localized page converts worse than a deliberate bilingual strategy. Better description copy reduces product-page bounce — it does not replace in-app UI localization or Apple review decisions.
Apple caps the App Store description at 4,000 characters for most locales including zh-Hans — verify in Connect before you save. Structure matters more than filling the box:
Chinese descriptions often run shorter than English equivalents when prose is tight — you do not need to hit 4,000 characters to convert. Cut duplicate sentences that repeat your subtitle or first screenshot caption.
Some teams paste Search terms into every description paragraph because keywords are hidden elsewhere. On zh-Hans, that reads as spam — and wastes characters Apple may de-emphasize when the same nouns repeat across title, subtitle, keywords, and body.
Readable zh-Hans copy supports conversion after a Search click. We do not promise any keyword ranks from description edits alone.
Machine translation is fine for internal drafts. Finished store copy needs idiomatic zh-Hans that matches how Chinese users describe the problem your app solves — while keeping the product voice of your English original. AppLocale rewrites the description by hand; we do not deliver raw Google Translate or LLM output as finished copy.
Lead with the outcome, then walk one core workflow. Match tone to a solo indie app — corporate-sounding Chinese reads as outsourced template copy:
zh-Hans and en-US descriptions can differ structurally when the underlying promise matches — avoid mirroring comma-heavy brochure lines from your English page.
US and EU indie iOS developers and small teams with a live or draft China storefront whose title or keywords are localized but the description body is still English-only — and who want zh-Hans copy that converts without hiring a full-time localization contractor. If you searched for App Store description Chinese, zh-Hans listing body, or China App Store description rewrite, this is the deliverable.
Paste-ready zh-Hans description (long listing body) for App Store Connect, rewritten from your current English description while keeping your product voice. Delivered within 24 hours to the email on your Stripe receipt.
Your live App Store listing URL, your current English description, target locales (e.g. zh-Hans), and your deadline. Reply from the email address on your Stripe receipt — we deliver to that Stripe email.
The description is the long listing body buyers expand on the product page — up to 4,000 characters. Subtitle and keywords are short, searchable fields. What's New and promotional text are version-specific or time-limited slots. This page covers description only.
No. We rewrite your description by hand. We do not paste Google Translate or ChatGPT output into deliverables. Machine drafts are fine for internal notes — finished store copy is edited for zh-Hans readability and conversion.
Within 24 hours after your Stripe receipt. Send your App Store URL, English description, target locales, and deadline from the email on your receipt.
No. We improve clarity from your existing copy. We do not promise keyword position, search rank, or download growth.
$79 one-time via Stripe checkout. No subscription. Seller is Fortune Insight, LLC.
Not a subtitle or keyword field rewrite, not What's New or promotional text work, not screenshot caption work, not ranking guarantees, not QuantRadar, and not investment advice. We do not invent reviews, ratings, or traffic numbers.
AppLocale — App Store description in Simplified Chinese
$79 one-time
Buy on StripeAfter checkout, reply from your Stripe receipt email with your App Store URL, current English description, target locales, and deadline. Delivery within 24 hours.
No ranking guarantees. Sold by Fortune Insight, LLC.
AppLocale product page · Localize an iOS listing for China · Simplified Chinese keywords & subtitle · App Store Connect localization