App Store Custom Product Page in Simplified Chinese — CPP Localization for China Campaigns

Custom Product Page vs default listing

App Store Connect lets you publish up to 35 Custom Product Pages per app — each with its own URL for ads, influencer codes, email campaigns, and Product Page Optimization (PPO) tests. A CPP is not a mirror of your default product page. It can carry a different:

• Subtitle — campaign-specific hook under the app name (~30 characters for zh-Hans)
• Promotional text — time-limited news slot above the description (170 characters)
• Description — long body tuned to the audience or offer behind the link
• Screenshots and App Preview — alternate gallery frames with their own overlay caption lines

The default listing — name, default subtitle, default description, default screenshots, keywords, What's New, and IAP metadata — is what organic Search and browse traffic see. Localizing the default row in Connect does not localize your CPPs. Each CPP has its own localization matrix per locale.

This page covers one Custom Product Page rewritten for zh-Hans. For default listing fields, see our China storefront listing guide, subtitle guide, or description guide.

Why English-only CPPs waste China-targeted clicks

US and EU indie teams often ship CPPs in English first — sensible when testing creative in en-US Apple Search Ads or Meta campaigns. Problems start when the same English CPP URL backs a China storefront campaign:

• Ad-to-landing mismatch — zh-Hans ad copy promises an outcome; the CPP subtitle and description are still English brochure text
• Screenshot disconnect — Chinese overlay art on frame one, English captions on frames two through five
• PPO false negatives — you conclude “China doesn’t convert on this angle” when the landing language never matched the traffic
• Paid UA bleed — every click to an English CPP from a zh-Hans placement pays full CPI for a bounce you could fix in Connect

Apple falls back to the default listing locale when a CPP field is empty — but that default may not match your campaign angle. A China student-discount CPP needs Chinese copy about the offer, not your generic default description. Better CPP copy reduces landing-page bounce — it does not replace ad creative, bid strategy, or in-app UI localization.

What each CPP field does on zh-Hans

When you add a Simplified Chinese localization row to a specific Custom Product Page in App Store Connect, these fields are independent from the default listing’s zh-Hans row:

• CPP subtitle — the hook under your app name on this page variant; can differ from default subtitle when the campaign targets a segment (e.g. “考研专注” vs generic “效率工具”)
• CPP promotional text — 170-character slot for limited-time offers tied to the campaign (“开学季 7 天免费”)
• CPP description — long body explaining the angle behind the deep link; can omit features irrelevant to this audience
• CPP screenshot captions — short overlay lines on gallery frames assigned to this CPP; not the default gallery captions

App name and keyword field typically stay at the app level — this SKU does not rewrite default listing name, default keywords, What's New, IAP display names, or default screenshot sets. We focus on the CPP-specific copy slots above.

Common CPP localization mistakes

• Assuming zh-Hans default listing copy auto-applies to every Custom Product Page
• Pasting the default zh-Hans description into a segment-specific CPP — losing the campaign angle that justified a separate page
• Localizing CPP screenshots in design tools but leaving English caption strings in Connect
• Machine-translating the en-US CPP word-for-word — formal Chinese that reads nothing like your English product voice
• Running PPO on zh-Hans traffic against an English CPP control — attributing poor results to audience fit instead of language fit
• Forgetting promotional text on time-boxed China campaigns — empty slot when the offer is the whole point of the deep link

Each CPP exists because the default page is wrong for a segment or channel. zh-Hans CPP copy should preserve that intent in native Simplified Chinese — not collapse back to generic listing prose.

Paid UA, PPO, and when to localize CPPs first

Prioritize CPP localization when:

• Apple Search Ads or third-party networks deep-link to a CPP URL on the China storefront
• Product Page Optimization tests alternate subtitles or screenshots on zh-Hans traffic
• Influencer or affiliate codes route to a campaign-specific page with English-only copy today
• You A/B test creative angles per segment — student, pro, family — and each CPP has distinct English messaging

If organic Search is your only China channel and you never link to CPPs, start with the default listing instead. If ads or PPO already point at CPP URLs, fix the landing before you increase spend.

Rewrite, not machine dump

• We read your English CPP copy and rewrite subtitle, promotional text, description, and screenshot captions by hand for zh-Hans
• We preserve campaign intent — segment hook, offer language, feature emphasis — not just literal translation
• We keep English product voice: if your CPP is casual and direct in en-US, the zh-Hans version should not read like corporate template copy
• We do not deliver raw Google Translate or LLM output as finished store copy
• We count characters against Apple’s zh-Hans limits — subtitle ~30, promotional text 170, description up to 4,000

What you send

• Your live App Store listing URL
• Which Custom Product Page — CPP name or identifier as shown in App Store Connect (e.g. “Back to School”, “Pro tier”, URL suffix)
• Current English CPP copy — subtitle, promotional text, description, and screenshot caption lines
• Target locales (e.g. zh-Hans, or zh-Hans + en-US alignment)
• Your deadline if you have a campaign launch or PPO window
• Reply from the email address on your Stripe receipt after checkout

What you get

• Simplified Chinese (zh-Hans) — CPP subtitle, promotional text, description, and screenshot caption lines, paste-ready for App Store Connect
• English (en-US) — aligned CPP copy when both storefronts need the same campaign promise in native phrasing
• Field map — which Connect slots each block belongs to on the Custom Product Page localization row
• Cut list — English sentences to drop when they do not land in Chinese for this campaign angle
• 24-hour turnaround — delivered to the email on your Stripe receipt

Who this is for

US and EU indie iOS developers and small teams running paid user acquisition or Product Page Optimization on the China storefront — whose Custom Product Pages are still English-only while the default listing may already have zh-Hans fields. If you searched for App Store Custom Product Page Chinese, CPP localization zh-Hans, or China storefront CPP rewrite, this is the deliverable.

What we do not promise

• No guaranteed App Store ranking, CPP conversion rate, keyword position, or paid UA ROAS
• No fabricated social proof, review quotes, ratings, or traffic numbers
• No default listing rewrite (name, default subtitle, keywords, What's New, IAP metadata, default screenshots)
• No CPP screenshot image design, video editing, or ad campaign management
• No in-app UI translation, icon design, or Apple Search Ads bid optimization
• Not QuantRadar · not investment advice · not legal review

Sample rewrites

Public before/after examples from live App Store default listings (honest attribution, not endorsement — samples show rewrite style, not CPP-specific pages):

Monday Mood · Focus To-Do · Tide · TickTick

AppLocale FAQ

What does Simplified Chinese Custom Product Page localization include?

Paste-ready zh-Hans subtitle, promotional text, description, and screenshot caption lines for one App Store Custom Product Page in App Store Connect — rewritten from your current English CPP copy while keeping your product voice. Delivered within 24 hours to the email on your Stripe receipt.

What do I send after payment?

Your live App Store listing URL, which Custom Product Page you want localized (name or URL in App Store Connect), your current English CPP copy and screenshot captions, target locales (e.g. zh-Hans), and your deadline. Reply from the email address on your Stripe receipt — we deliver to that Stripe email.

How is a Custom Product Page different from the default listing?

The default listing is what organic Search and browse traffic see. A Custom Product Page is a campaign-specific variant with its own subtitle, promotional text, description, and screenshots — linked from paid ads, influencer codes, or Product Page Optimization tests. Localizing the default listing does not automatically localize your CPPs.

Why does an English CPP waste China-targeted ad spend?

When a zh-Hans ad or Apple Search Ads campaign deep-links to a Custom Product Page that is still English-only, the visitor lands on mismatched copy and screenshots. You pay for the click; they bounce before install. CPP localization aligns the landing experience with the language of the campaign.

Is this machine translation?

No. We rewrite your CPP copy by hand. We do not paste Google Translate or ChatGPT output into deliverables. Machine drafts are fine for internal notes — finished store copy is edited for zh-Hans clarity and campaign intent.

How fast is delivery?

Within 24 hours after your Stripe receipt. Send your App Store URL, CPP identifier, current English copy, target locales, and deadline from the email on your receipt.

Do you guarantee App Store rankings or CPP conversion rates?

No. We improve clarity from your existing copy. We do not promise keyword position, search rank, download growth, or paid UA ROAS.

How much does AppLocale cost?

$79 one-time via Stripe checkout. No subscription. Seller is Fortune Insight, LLC.

What is AppLocale not?

Not a default listing rewrite (title, default subtitle, default description, default screenshots, keywords, What's New, or IAP metadata), not CPP screenshot image design, not paid ads management, not ranking guarantees, not QuantRadar, and not investment advice. We do not invent reviews, ratings, or traffic numbers.

AppLocale — Custom Product Page in Simplified Chinese

$79 one-time

Buy on Stripe

After checkout, reply from your Stripe receipt email with your App Store URL, which Custom Product Page, current English CPP copy and screenshot captions, target locales, and deadline. Delivery within 24 hours.
No ranking guarantees. Sold by Fortune Insight, LLC.