App Store Name in Simplified Chinese — 30 Characters for the China Storefront

App name vs subtitle vs keywords vs description

App Store Connect treats each zh-Hans field as a separate job. The app name is the bold title line in Search and on the product page — Apple commonly caps it at 30 characters for zh-Hans (verify in Connect before you save). Everything else sits below or beside it:

• Subtitle — ~30 visible characters under the app name. Not the name field.
• Keywords — hidden 100-character field. Search variants belong here, not stuffed into the name.
• Description — long listing body buyers expand. Not the name.
• Promotional text & What's New — time-limited or version-specific slots. Not the name.

This page covers app name rewrite only. For subtitle work, see our Simplified Chinese subtitle guide. For keywords, see our keywords guide. For full listing fields together, see our China storefront listing guide.

Why English-only app names fail on the China storefront

US and EU indie teams often add a zh-Hans localization row but leave the app name identical to en-US. On the China storefront that reads as half-localized — and Search behavior punishes it in ways subtitle copy cannot fix:

• Search intent mismatch — Chinese users type category nouns and problem phrases in Simplified Chinese. An English-only name does not match those queries.
• Skim-trust signal — a roman-letter name above Chinese screenshots tells buyers the team did not finish localization.
• Character budget wasted — 30 zh-Hans characters can carry brand plus category; 30 English letters often spell only a coined brand with no searchable meaning.
• Competitor confusion — generic English names (“Focus”, “Flow”, “Note”) collide with dozens of unrelated apps in both locales.

Fixing subtitle and description without touching the name leaves the highest-weight visible field English-only. Better zh-Hans app names improve clarity and Search relevance — they do not replace subtitle, keyword, or description work.

30 characters — and why Chinese packs more meaning per character

Apple’s app name limit is commonly 30 characters for zh-Hans — the same cap as en-US, but the information density differs. One Simplified Chinese morpheme often equals a full English word or phrase:

• English — “Pomodoro Focus Timer” burns 21 characters before you add a brand name.
• zh-Hans — “番茄钟专注” (four characters) states category and workflow; remaining budget can hold a short brand or audience tag.
• Compound nouns — “发票扫描” (invoice scan), “习惯打卡” (habit check-in), “白噪音助眠” (white noise sleep) fit category plus outcome in under ten characters.

Strong zh-Hans names use that density deliberately: keep the English brand where Chinese users expect it, then spend remaining characters on the one category noun Search needs — not on adjective stacks copied from en-US marketing decks.

Trademark and name collision risk

The app name field is where Apple and Chinese users both expect identity — and where collisions hurt most:

• Generic English names — “Calendar Pro”, “PDF Master”, “AI Writer” overlap existing CN listings; Search may surface a competitor first.
• Literal brand translation — translating a coined English brand into unrelated Chinese characters can read as a different product or an impersonation attempt.
• Trademark-sensitive terms — category nouns are fair game; famous marks, competitor product names, and “官方” (official) claims without authorization create review and legal risk.
• Duplicate naming across locales — zh-Hans and en-US names should promise the same app, but identical roman strings in both fields waste the zh-Hans character budget.

AppLocale rewrites for clarity and search intent — we do not provide trademark clearance or legal review. When your English name is a registered mark, tell us in your intake email so we preserve it correctly in zh-Hans.

Why pinyin dumps and machine translation tank search and trust

Indie teams under deadline often paste one of two shortcuts into the zh-Hans name field. Both fail for different reasons:

• Pinyin-only names — romanizing “专注待办” as “ZhuanZhu DaiBan” wastes visible characters and does not match how Chinese users search. Pinyin helps pronunciation; it is not a substitute for category nouns.
• Machine translation of the English name — slogan lines (“Make Life Better”) translate into formal hollow phrases (“让生活更美好”) that could describe any app.
• Character-by-character transliteration — English brand words mapped to look-alike Chinese characters create nonsense or accidental rude meanings.
• Keyword stuffing in the name — cramming search terms Apple expects in the keyword field into 30 visible characters reads as spam and may trigger editorial scrutiny.

Machine drafts are fine for internal notes. Finished zh-Hans app names need idiomatic phrasing that keeps your English brand voice while naming the category Chinese users actually type. AppLocale rewrites the name by hand; we do not deliver raw Google Translate or LLM output as finished copy.

What a good zh-Hans app name carries

Within 30 characters, strong Chinese app names usually combine two elements:

• Brand anchor — keep the English product name when users already know it, or a concise Chinese brand coinage when they do not.
• Category or outcome noun — one searchable word Chinese users type: “番茄钟”, “记账”, “扫描”, “冥想”, “待办”.
• Audience tag (optional) — when characters remain: “学生”, “独立开发者”, “小团队”.
• No duplicate subtitle job — pricing model and feature stacks belong in subtitle or description, not repeated in the name.

Write for a Chinese skim reader deciding which Search result to tap — not for a keyword-density checklist copied from en-US ASO blogs.

Common zh-Hans app name mistakes

• Leaving the en-US app name unchanged on the zh-Hans localization row
• Pasting pinyin where Chinese users expect hanzi category words
• Translating a coined English brand into unrelated Chinese characters
• Stuffing the name with keywords that belong in the hidden keyword field
• Using formal false cognates (“专业级”, “高效能”) that read as template copy
• Exceeding the 30-character limit and getting truncated mid-word in Search
• Choosing a generic name that collides with existing CN listings in the same category

A clearer app name improves Search relevance and product-page trust — it does not replace subtitle, keyword, description, or in-app UI localization.

What you send

• Your live App Store listing URL
• Your current English app name (paste the exact string from App Store Connect)
• Target locales (e.g. zh-Hans, or zh-Hans + en-US alignment)
• Your deadline if you have a submission date in mind
• Reply from the email address on your Stripe receipt after checkout

What you get

• Simplified Chinese (zh-Hans) — app name rewrite within the 30-character limit
• Name notes — what we changed, what we kept from your English brand, and why it fits CN Search habits
• English (en-US) — aligned app name when both storefronts need the same promise in native phrasing
• Paste-ready delivery — formatted files you copy directly into App Store Connect zh-Hans localization
• 24-hour turnaround — delivered to the email on your Stripe receipt

Who this is for

US and EU indie iOS developers and small teams with a live or draft China storefront whose subtitle, keywords, or description are localized but the app name is still English-only — and who want a zh-Hans name that Search can read while keeping their English brand voice. If you searched for App Store name Chinese, zh-Hans app title rewrite, or China App Store name 30 characters, this is the deliverable.

Rewrite, not machine dump

• We read your current English app name and rewrite it by hand for zh-Hans Search readers
• We do not deliver raw Google Translate, pinyin romanization, or LLM output as finished copy
• We count characters against Apple’s zh-Hans limit — not English word counts
• We separate app name work from subtitle and keyword packing — each field has different rules

What we do not promise

• No guaranteed App Store ranking, keyword position, or download growth
• No fabricated social proof, review quotes, ratings, or traffic numbers
• No subtitle, keyword field, description, What's New, promotional text, or screenshot overlay work on this SKU alone
• No trademark clearance, icon design, or paid user acquisition
• Not QuantRadar · not investment advice · not legal review

Sample rewrites

Public before/after examples from live App Store pages (honest attribution, not endorsement):

Monday Mood · Focus To-Do · Tide · TickTick

AppLocale FAQ

What does Simplified Chinese App Store app name work include?

Paste-ready zh-Hans app name (30 characters) for App Store Connect, plus name notes explaining what changed and why. We rewrite the app name field only — not subtitle, description, keywords, or promotional text. Delivered within 24 hours to the email on your Stripe receipt.

What do I send after payment?

Your live App Store listing URL, your current English app name, target locales (e.g. zh-Hans), and your deadline. Reply from the email address on your Stripe receipt — we deliver to that Stripe email.

How is the app name different from subtitle, keywords, or description?

The app name is the primary title line in Search results and on the product page — commonly capped at 30 characters for zh-Hans. Subtitle sits under it. Keywords are hidden. Description is the long body. This page covers app name rewrite only.

Why does leaving the English app name on the China storefront hurt?

Chinese users search in Simplified Chinese. An English-only name signals the listing is not localized, misses category nouns Chinese users type, and often wastes characters on roman letters that do not index the way Chinese morphemes do.

Is this machine translation or pinyin?

No. We rewrite your app name by hand. We do not deliver raw Google Translate output, romanized pinyin dumps, or LLM drafts as finished copy. Finished store names keep your English brand voice while reading native in zh-Hans.

How fast is delivery?

Within 24 hours after your Stripe receipt. Send your App Store URL, current English app name, target locales, and deadline from the email on your receipt.

Do you guarantee App Store rankings?

No. We improve clarity from your existing copy. We do not promise keyword position, search rank, or download growth.

How much does AppLocale cost?

$79 one-time via Stripe checkout. No subscription. Seller is Fortune Insight, LLC.

What is AppLocale not?

Not a subtitle, keyword field, description, What's New, promotional text, or screenshot caption rewrite. Not trademark clearance, not ranking guarantees, not QuantRadar, and not investment advice. We do not invent reviews, ratings, or traffic numbers.

AppLocale — Simplified Chinese app name (30 characters)

$79 one-time

Buy on Stripe

After checkout, reply from your Stripe receipt email with your App Store URL, current English app name, target locales, and deadline. Delivery within 24 hours.
No ranking guarantees. Sold by Fortune Insight, LLC.