You checked China, Taiwan, and Hong Kong under Pricing and Availability — three storefront toggles, one mental model of “Chinese localization.” App Store Connect disagrees: mainland China indexes Simplified Chinese (zh-Hans); Taiwan and Hong Kong share a Traditional Chinese (zh-Hant) row with its own title, subtitle, keywords, and description. Hong Kong buyers often skim an English product name and expect Traditional body copy underneath — not mainland Simplified, not a literal en-US subtitle. This page maps three territories to the Connect rows Western indie iOS developers actually need, what differs between scripts and search habits, and when AppLocale’s one-time $79 EN↔CN rewrite is the faster path than pasting one block three times. Operator guidance only — no ranking guarantee, not legal advice, and not investment advice.
US, UK, EU, and other Western indie iOS teams who:
If you searched for App Store China Taiwan Hong Kong localization, zh-Hans vs zh-Hant App Store Connect, or Hong Kong App Store listing language, start here — then use the linked guides for field-level checklists.
App Store Connect splits two concepts indie teams often merge:
Typical mapping for Western indie apps shipping to all three:
There is no “Hong Kong only” Connect locale row — Hong Kong pulls zh-Hant (or falls back to en-US if empty). China never reads your zh-Hant row for Search indexing on the mainland storefront. Treat three territories, two script families, two indexed language rows as the minimum honest setup.
Simplified and Traditional are not font choices. Character pairs change meaning density in the 30-character title and subtitle: 网络/網路, 信息/資訊, 默认/預設. A zh-Hans description pasted into zh-Hant — or run through OpenCC — still carries mainland phrasing that Taiwan and Hong Kong buyers read as imported.
Each Connect row has its own hidden keyword field (~100 characters). China Search indexes zh-Hans terms; Taiwan and Hong Kong Search index zh-Hant terms independently from en-US and zh-Hans. Users in Taipei type different nouns than users in Shanghai for the same app category. Hong Kong Search often mixes English product names with Traditional Chinese problem phrases — your keyword row should reflect that mix without duplicating visible title text.
Mainland zh-Hans listings can carry denser feature stacks; Taiwan zh-Hant buyers respond to concise outcome-first openings similar to good en-US copy. Hong Kong product pages frequently show an English app name with Traditional subtitle and description — not because Apple requires it, but because local skimming habits tolerate English brands when body copy is native Traditional. One tone setting does not fit three storefronts.
Keyword fields in any Chinese row are not free-text ad slots. Do not paste competitor app names, celebrity names, or Apple trademark strings into zh-Hans or zh-Hant keywords to “borrow” search traffic — review rejection and competitor complaints apply across all three territories. AppLocale keeps trademark-safe phrasing; we do not pack competitor brands into your keyword rows.
Human rewrite — not OpenCC, not a machine translation dump. Default scope is zh-Hans; mention zh-Hant in your intake if Taiwan and Hong Kong are live storefronts.
No. Storefront availability is separate from language rows. Mainland China uses Chinese (Simplified, zh-Hans). Taiwan and Hong Kong use Chinese (Traditional, zh-Hant) — one shared Connect row for both territories, but different from zh-Hans. Hong Kong buyers often expect English product names with Traditional body copy. You need at least two language rows, not one paste.
Character conversion (OpenCC) does not produce Taiwan or Hong Kong search vocabulary, payment terms, or ASO keyword habits. A zh-Hans row indexed for China reads mainland on a Taiwan or Hong Kong product page. zh-Hant is a separate Connect locale with its own title, subtitle, keywords, and description fields.
Paste-ready Simplified Chinese (zh-Hans) fields for the China storefront — title, subtitle, keywords, description, and keyword notes with rationale. If you specify both scripts at checkout, we can include Traditional Chinese (zh-Hant) alignment notes for Taiwan and Hong Kong. Delivered to the email on your Stripe receipt within 24 hours.
$79 one-time via Stripe checkout. No subscription. Seller is Fortune Insight, LLC.
Your live App Store listing URL, current English listing copy, which storefronts you enabled (China, Taiwan, Hong Kong), and whether you need zh-Hans only or both zh-Hans and zh-Hant. Reply from the email address on your Stripe receipt — we fulfill to that Stripe email.
No. We improve clarity and search intent from your existing copy. We do not promise keyword position, search rank, or download growth on any storefront.
Not a machine translation dump, not an OpenCC script, not an icon redesign, not paid ads, not ranking guarantees, not QuantRadar, and not investment or legal advice. We do not invent reviews, ratings, or traffic numbers.
AppLocale — Greater China listing rewrite
$79 one-time
Buy AppLocale on StripeDelivered within 24 hours after we receive the items above. We fulfill to the email on your Stripe receipt.
No ranking guarantees. Sold by Fortune Insight, LLC.
AppLocale product page · Traditional Chinese (Taiwan & Hong Kong, zh-Hant) · China localization checklist (zh-Hans) · Chinese listing for indie developers · Simplified Chinese for China · App Store Connect localization · Back to shop