App Clip Card Copy in Simplified Chinese — zh-Hans Header & Subtitle for China

Who this is for

Western indie iOS developers — US, UK, EU, Canada, Australia — who:

• Already ship or plan to ship an App Clip alongside the full app
• Target the China App Store or zh-Hans device language with that clip
• Have a zh-Hans default listing (or are finishing one) but left App Clip card text in English or machine translation
• Need paste-ready Connect metadata — not an engineer to rebuild the App Clip target or wire NFC invocations

If your main product page is still English on the China storefront, start with China App Store still shows English or the AppLocale product page for default listing fields first. App Clip card copy sits on top of a localized listing — it does not replace it.

App Clip card copy is not your listing — three surfaces

Teams conflate three different copy layers when planning a China launch with an App Clip. Each has its own Connect editor and localization dropdown.

1 — Default listing (product page)

Name, subtitle, keywords, description, promotional text, What's New, screenshots, and App Preview on the zh-Hans localization row. Organic Search and browse traffic see this page. AppLocale's core $79 deliverable covers these fields. See the AppLocale product page.

2 — In-app purchase & event metadata (checkout and campaigns)

IAP display names appear on the purchase sheet; In-App Event cards carry their own event name and descriptions. Localizing the default listing does not localize IAP rows or IAE records. See IAP localization in Simplified Chinese and In-App Events in Simplified Chinese.

3 — App Clip card (invocation banner)

When someone triggers your clip — from a link, banner, or place association — iOS shows an App Clip card before launch. The card pulls from the App Clip section under your app version in Connect: display title, subtitle, header image, and a call-to-action verb (Open, View, or Play). Default and advanced experiences each carry their own localization matrix. Filling zh-Hans on the App Store tab does not propagate here.

What China users see on an English App Clip card

A buyer in China who scans a link or taps a Smart App Banner may see a card that still shows Latin script while your product page reads native. Common failure modes:

• English display title on a zh-Hans listing — the App Store product page says one thing; the clip card says another
• Machine-translated subtitle — 56 characters of formal 翻译腔 that does not match your listing tone or category vocabulary
• Generic English header reused from the full app name — "Quick Order" or "Try Now" instead of a context-specific clip title
• Wrong call-to-action verb — Play selected for a utility clip, or View for an interactive game, confusing users before they tap
• Untranslated text in the header image — Connect subtitle is Chinese but the 1800×1200 header still shows English headlines (a design fix, not a metadata paste)
• Advanced experience left in English — default experience localized but a location-specific advanced card still shows English fallback

Better zh-Hans App Clip card copy reduces friction when users tap Open — it does not replace in-app UI localization, invocation URL testing, or Apple's choices about when to surface a clip.

Apple Connect field limits (App Clip card text)

Per Apple's App Clip launch experience documentation, localized text fields on the card are capped as follows. CJK characters count toward the same limits as Latin letters — plan shorter Chinese phrasing than English drafts.

• Display title (header) — up to 30 characters; appears as the primary line on the App Clip card. Should name the clip context, not repeat your full app marketing tagline
• Subtitle — up to 56 characters; secondary line explaining what happens when the user taps the action button
• Call-to-action verb — Open, View, or Play (system-defined); Apple localizes the button label for the storefront language when the verb matches the experience type
• Header image — 1800 × 1200 px PNG or JPEG; separate upload per localization, not a text field

Default App Clip experience covers digital invocations (links, banners). Advanced App Clip experiences add per-URL or per-place card variants — each needs its own zh-Hans row if the card copy differs by context. AppLocale's base deliverable covers one experience's text fields; note in intake if you need multiple advanced cards aligned.

What good zh-Hans App Clip card copy looks like

The card appears for seconds before launch. Strong Chinese copy states context and outcome in plain language, aligned with your listing:

• Display title (30 chars) — name the clip action: "扫码点单" not "欢迎使用我们的应用"
• Subtitle (56 chars) — one crisp outcome: what the user gets without opening the full app first
• Verb choice — Open for tools and ordering flows, Play for games and media, View for browse-only previews; pick once per experience in Connect
• Voice match — same 你/您 habits and punctuation as your listing subtitle and description
• No keyword stuffing — the subtitle slot is for user context, not ASO terms copied from your keywords field

Connect checklist before you order copy

1. Open App Clip under your app version — Connect → your app → prepare a version that includes the App Clip binary → expand the App Clip section
2. Select default or advanced experience — confirm which card variant needs zh-Hans (default covers most digital invocations)
3. Add Chinese (Simplified) — localization dropdown under App Clip card metadata; separate from the App Store tab listing row
4. Audit display title and subtitle — saved in zh-Hans, not placeholder English
5. Confirm call-to-action verb — Open, View, or Play matches the clip type; note your choice in intake
6. Review header image separately — card image may still carry English embedded text; plan a design pass if needed
7. Test invocation URL — the clip should launch the right in-app screen; copy cannot fix a broken URL

What AppLocale delivers

For one App Clip experience (default or one advanced), paste-ready Simplified Chinese card metadata rewritten from your English copy:

• Display title — up to 30 characters for the App Clip card header
• Subtitle — up to 56 characters for the secondary card line
• Call-to-action guidance — recommended Open / View / Play choice with rationale when your English draft is ambiguous
• Listing alignment — phrasing consistent with your existing zh-Hans product page (send listing URL with intake)
• English source alignment — when your en-US card copy also needs tightening, we note both sides in the deliverable
• 24-hour turnaround — delivered to the email on your Stripe receipt after checkout and intake

Human rewrite from your App Clip brief — not a machine translation dump. Character counts verified before delivery so fields fit Connect caps.

What AppLocale does not do

• Does not build, compile, or upload App Clip binaries or edit Xcode App Clip targets
• Does not configure NFC tags, QR codes, invocation URLs, or Safari Smart App Banners
• Does not set up Apple Pay or App Clip-to-full-app payment flows
• Does not design or localize App Clip header images (1800 × 1200 px uploads)
• Does not rewrite In-App Event cards, IAP display names, or default listing fields in the base App Clip-focused deliverable — see related guides below
• Does not manage Apple Search Ads, place associations, or Maps place cards
• Does not guarantee App Clip installs, full-app download lift, or App Store ranking
• Is not QuantRadar, not paid ads management, and not investment or legal advice
• Does not invent reviews, ratings, or traffic numbers

How it works

1. Confirm scope — one App Clip experience, zh-Hans display title and subtitle; listing already localized or in progress
2. Checkout — pay $79 one-time on Stripe (link below). Seller: Fortune Insight, LLC.
3. Send intake — reply from the email on your Stripe receipt with your App Store listing URL, English display title and subtitle (or Connect screenshot), default vs advanced experience, current call-to-action verb, and target locale (zh-Hans)
4. Receive files — within 24 hours, paste-ready zh-Hans App Clip card fields arrive at your Stripe receipt email
5. Paste in Connect — App version → App Clip → your experience → Chinese (Simplified) → save → submit with your app version

Need default listing fields too? Start at the AppLocale product page or browse the shop.

FAQ

Does a localized zh-Hans listing automatically localize my App Clip card?

No. App Clip card text — display title, subtitle, and call-to-action selection — lives under the App Clip section of your app version in App Store Connect, with its own localization rows. Filling Chinese (Simplified) on the default App Store tab does not propagate to App Clip default or advanced experience metadata.

What App Clip text fields does AppLocale rewrite?

Paste-ready Simplified Chinese (zh-Hans) display title (header), subtitle, and guidance on the call-to-action verb (Open, View, or Play) for one default or advanced App Clip experience — rewritten from your English card copy and aligned with your existing zh-Hans listing voice. Delivered within 24 hours to the email on your Stripe receipt.

What are Apple's character limits for App Clip card text?

Per Apple's App Clip documentation: display title up to 30 characters and subtitle up to 56 characters on the App Clip card. The action button uses a system verb (Open, View, or Play) that Apple localizes for the storefront language when you pick the correct verb for the experience type. Limits apply per localization row.

What do I send after AppLocale payment?

Your live App Store listing URL, your current English (or partial zh-Hans) App Clip display title and subtitle, which experience in Connect (default or advanced URL), your current call-to-action verb, target locale (zh-Hans), and any deadline. Reply from the email address on your Stripe receipt — we deliver to that Stripe email within 24 hours.

Does AppLocale build my App Clip or configure invocations?

No. App Clip targets, invocation URLs, NFC tags, QR codes, and entitlements are engineering tasks. We rewrite Connect text fields only — you paste them and submit with your app version.

Will localized App Clip cards get more installs in China?

We do not guarantee installs, download growth, or Search rank. Apple controls when and how App Clips surface. Complete zh-Hans card metadata helps users who do see your clip understand it in their language — it is not a placement hack.

How much does AppLocale cost?

$79 one-time via Stripe checkout. No subscription. Seller is Fortune Insight, LLC.

What is AppLocale not?

Not App Clip engineering, not NFC or QR setup, not Apple Pay configuration, not header image design, not In-App Events or IAP localization, not Apple Search Ads management, not ranking or install guarantees, not QuantRadar, and not investment or legal advice. We do not invent reviews, ratings, or traffic numbers.

AppLocale — zh-Hans App Clip card copy aligned with your listing

$79 one-time

Buy AppLocale on Stripe

Delivered within 24 hours after Stripe payment. After checkout, reply from your Stripe receipt email with your App Store URL and English App Clip card copy.
No install or ranking guarantees. Sold by Fortune Insight, LLC.

AppLocale product page